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Top Spot of the Week: Nicolai Fuglsig Directs "The Chase" For Macy’s, BBDO NY

By

Robert Goldrich
Wednesday, Mar. 14, 2018

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This :90 TV spot (and accompanying :30 version), created by Macy’s and new creative agency partner, BBDO New York, tells the action-packed story of six different women who are startled when they are faced with another version of themselves.  To drive this story, the film is accompanied by an orchestral score of Blondie’s hit song “One Way or Another” as we follow each of these women chasing their alternate selves. In doing this, the lyrics of the song are turned into a powerful statement sung by each woman as they engage in their chase. The film ends with a call to action: “Find spring fashion.  Find the remarkable you.”

Nicolai Fuglsig of MJZ directed the commercial which is titled “The Chase.”

Credits

Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Cesar Finamori, Roberto Danino, Joao Unzer, Kathryn Kvas, associate creative directors; Noreen Mashi, sr. project manager; Dan Blaney, executive producer; Rani Vaz, director of music. Production MJZ Nicolai Fuglsig, director; Laurie Boccaccio, line producer; Emma Wilcockson, executive producer; Greig Fraser, DP; Jahmin Assa, production designer. Editorial Work Rich Orrick, editor; Theo Mercado, assistant editor; Erica Thompson, exec producer. Postproduction/VFX Blacksmith Daniel Morris, VFX supervisor/2D lead; Chris Memoli, Youngjae Lee, 2D artists. Trace VFX Charlotte Arnold, exec producer; Alexa Mauro, producer. Music Sound Tree “One Way or Another” arranged and produced by Luis Almau, Peter Raeburn and Luke Fabia; Jay James, Sound Tree producer; Kyra Selman, vocal coach. Sound Design Brian Emrich, sound designer. Audio Post Sonic Union Steve Rosen, mixer. Color Company 3 Tom Poole, colorist.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75534/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75534/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75534/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75534/1280x750" frameborder="0" allowfullscreen></iframe>
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