Friday, September 21, 2018
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Top Spot of the Week: Nissan Pathfinder's "Ark"

By

Robert Goldrich

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In this TV spot, a country drive turns into the adventure of a lifetime. With the father at the wheel and his daughter as a passenger, a Nissan Pathfinder battles the stormy elements and picks up some friends along the way. Dad and daughter rescue and collect animals in pairs, creating their own wild kingdom within the Pathfinder.

This modern-day version of Noah’s Ark isn’t epic in scale with swooping vistas and wide-angle helicopter shots. Instead, it’s an up-close story as we see the father and his daughter interact and strengthen their bond through the experience.

Peter Thwaites of The Corner Shop directed for TBWA\Chiat\Day, Los Angeles.

Credits

Client Nissan North America/Nissan Pathfinder Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, executive creative director; Tito Melega, Karl Dunn, creative directors; Logan O’Brien, copywriter; Chris Mizutani, art director; Peter Bracegirdle, managing director; Oke Mueller, group planning director; Leigh Davidson, planner; Andy Galvin, sr. product strategist; Richard O’Neill, executive director of integrated production; Stephanie Dziczek, producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Donald Taylor, producer. Editorial Work Post Neil Smith editor; Sterling Robertson, assistant editor, Erica Thompson, exec producer; Sari Resnick, sr. producer. Visual Effects  The Mill Sue Troyan, sr. executive producer; Enca Kaul, exec  producer; Jessica Ambrose, VFX producer; Jillian Lynes, coordinator; James Allen, Bill Higgins, John Price, shoot supervision; Chris Knight, creative director; James Allen, 2D lead; Gareth Parr, Dag Ivarsoy, Scott Wilson, Remedy Huynh, Steve Kokonis, 2D artists; Rasha Shalaby, Thom Price, Itai Muller, matte painters; Charles Storniolo, 3D artist; Adam Scott, colorist; LaRue Anderson, executive telecine producer. Audio Margarita Mix  Jimmy Hite, mixer. Sound Design Dror Mohar, sound designer. Music Johnny Cash, Paul Clark.

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