Top Spot of the Week: Pete Riski Directs "Max & Bill" For EXTRA Refreshers, Energy BBDO


Robert Goldrich
Wednesday, Apr. 24, 2019


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EXTRA® Gum introduced the next chapter in the “Give EXTRA, get extra” story with the debut of Max & Bill to support the launch of the brand new EXTRA® Refreshers gum.

The new film tells the heartwarming story of an friendship between two strangers over checkers, and how small, unexpected gestures--like sharing gum--can help form a lasting relationship regardless of age, race or gender.

Pete Riski of Rattling Stick directed “Max & Bill” for agency Energy BBDO.


Client EXTRA Refreshers Agency Energy BBDO Chicago Andrés Ordóñez, chief creative officer; Pedro Perez, Josh Gross, executive creative directors; Manual Torres, Alejandro Juli, creative directors; Elaine Kalvelage, art director; Cassidy Buzin, copywriter; John Pratt, head of integrated production; Maddie Gorman, producer; Daniel Kuypers, executive director of music; Jeremy Hawking, program director; Allison Arling-Giorgi, strategy director. Production Rattling Stick Pete Riski, director; Joe Biggins, Jeff Shupe, exec producers; Tessa Mitchell, line producer; Richard McIntosh, head of production. Editorial The Assembly Rooms Eve Ashwell, editor; Kevin Corry, assistant editor; Daniel Breheny, producer. Animation/Motion Graphics Cream Electric Art Australia Bruce Bigelow, creative director; Diane Williams, producer. Color/Finish The Mill Oisin O’Driscoll, colorist; Matthew Engel, post producer; Heidi Anderson, Alison Bloom, finish artists. Audio Another Country John Binder, sound engineer; Logan Vines, Josh Hunnicutt, audio assistants; Louise Rider, Tim Konn, producers. Music Jacob Banks, vocal/song, “Every Age”

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