Top Spot of the Week: Popped Wheat Thins' "Air Chase"
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Robert Goldrich3882 views
A man is ordered by police officers to pull over and surrender his box of Popped Wheat Thins. He refuses and a chase ensues--except the fleeing guy and law enforcement personnel are not in cars. Instead, they’re in hot air balloons, with the cops then getting backup in their pursuit as we see another hot air balloon arrive on scene.
Harold Einstein of Dummy directed for agency Being in New York.
Client Popped Wheat Thins Agency Being New York Matt Ian, executive creative director; Samira Ansari, Lisa Topol, creative directors; Jerome Marucci, copywriter; Steve McElligott, art director; Jason Souter, executive producer. Production Dummy Harold Einstein, director; Eric Liney, exec producer. Editorial Mackenzie Cutler Erik Laroi, editor; Sasha Hirschfeld, exec producer; Evan Meeker, postproduction; Sam Shaffer, sound designer. Visual Effects Moving Picture Company (MPC) Justin Brukman, exec producer; Adele Major, producer; Ricky Weissman, VFX supervisor; Chris Bernier, Mikael Pettersson, Marcus Wood, Carolyn Figel, Sang Lee, VFX team. Post Company 3 Tim Masick, colorist. Music Butter Dave Quattrini, composer; Annick Mayer, producer; Ian Jeffreys, exec producer. Audio Sound Lounge Tom Jucarone, mixer.