Thursday, September 20, 2018
You are here:

Top Spot of the Week: Proximity Barcelona Dispels Gender Stereotyping In Audi Spain's Short Film "Ever After"

By

Robert Goldrich
Wednesday, Jan. 10, 2018

2535 views

Log in or register now!

On the night before Christmas, a father tells a story to his daughter. Although the dad tells a classic tale, the girl imagines a totally different story--one in which she is a hero race car driver.

Titled Ever After, this short film--a combination of 3D animation and live-action footage--is part of an Audi Spain campaign conceived by agency Proximity Barcelona that looks to raise awareness of how classic tales include gender stereotyping. The Audi Spain work claims the power of imagination to fight against these stereotypes.

Inspired by Audi racing driver Michèle Mouton, the first woman ever to win a race in the World Rally Championship in 1981, the protagonist of Ever After is a young girl who dreams up a fairy tale free of gender stereotypes whose plot, unlike a traditional story, has girls who are just courageous and independent as a handsome prince.

Produced by animation studio post23 and directed by Jordi García, who was head of animation on Audi’s earlier acclaimed short film The doll that chose to drive, the new Ever After film includes live action scenes directed by Fernando Trullols Santiago, winner of the Goya 2012 prize for the Best Short Film and an assistant director on films such as A Monster Calls and Truman.

Ever After is now available on the official Audio Spain channel on YouTube and its Facebook, Twitter and Instagram profiles. The short film will also be screened on Movistar + and in more than 90 Spanish cinemas.

Credits

Client Audi Spain Agency Proxmity Barcelona Eva Santos, global chief creative officer; Carles Alcon, creative director; Anna Soler Chopo, creative supervisor; Bruno Spagnuolo, Juan Cantero, Sonia Fernandez, art directors; Edu Escudero, copywriter; Patricia Urgoiti, strategic planner;; Maria Soler Chopo, production director. Animation post23 Creative Animation Studio, Barcelona Jordi Garcia, animation director; Bor Arroyo, art director-animation; Angee Marcazzan, sr. producer. (Toolbox: Maya, ZBrush, Marvelous Designer, Speedtree, Substance Painter, Houdini, Nuke X, Nuke Studio) Production Sr. Alce  Fernando Trullols, live-action director. Musical Direction and Sound Making Music In Silence Jesus Diaz, composer

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74744/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74744/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74744/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74744/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Sep. 19, 2018

Director Jeff Yeats has joined production house Wondros, coming aboard a...

Wednesday, Sep. 19, 2018

Television’s biggest night wasn’t that big. The Emmy Awards drew a record-...

Wednesday, Sep. 19, 2018

Creative agencies Forsman & Bodenfors and KBS (Kirshenbaum, Bond,...

Tuesday, Sep. 18, 2018

To play any brother, by blood or not, of John C. Reilly is an intimidating...

Tuesday, Sep. 18, 2018

Colleen DeCourcy and Tom Blessington have been named to Wieden+Kennedy as...

Tuesday, Sep. 18, 2018

Director/DP William A. Kirkley has signed with Cosmic Pictures for...

Recent SPW Releases

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

Wednesday, Sep. 19, 2018

Eleven Mixer Ben Freer highlights the diverse array of hospitality...

Wednesday, Sep. 19, 2018

The National Association of Music Merchants (NAMM), the Editors Guild,...

Wednesday, Sep. 19, 2018

Synthetic Pictures Founding Director Justin Corsbie has assembled an all-...

MySHOOT Profiles


Director

Director
Award Winning Writer-Director with International Experience
Director, Writer

Director

MySHOOT Company Profiles

Top