Friday, February 22, 2019
You are here:

Top Spot of the Week: Proximity Barcelona Dispels Gender Stereotyping In Audi Spain's Short Film "Ever After"

By

Robert Goldrich
Wednesday, Jan. 10, 2018

3115 views

Log in or register now!

On the night before Christmas, a father tells a story to his daughter. Although the dad tells a classic tale, the girl imagines a totally different story--one in which she is a hero race car driver.

Titled Ever After, this short film--a combination of 3D animation and live-action footage--is part of an Audi Spain campaign conceived by agency Proximity Barcelona that looks to raise awareness of how classic tales include gender stereotyping. The Audi Spain work claims the power of imagination to fight against these stereotypes.

Inspired by Audi racing driver Michèle Mouton, the first woman ever to win a race in the World Rally Championship in 1981, the protagonist of Ever After is a young girl who dreams up a fairy tale free of gender stereotypes whose plot, unlike a traditional story, has girls who are just courageous and independent as a handsome prince.

Produced by animation studio post23 and directed by Jordi García, who was head of animation on Audi’s earlier acclaimed short film The doll that chose to drive, the new Ever After film includes live action scenes directed by Fernando Trullols Santiago, winner of the Goya 2012 prize for the Best Short Film and an assistant director on films such as A Monster Calls and Truman.

Ever After is now available on the official Audio Spain channel on YouTube and its Facebook, Twitter and Instagram profiles. The short film will also be screened on Movistar + and in more than 90 Spanish cinemas.

Credits

Client Audi Spain Agency Proxmity Barcelona Eva Santos, global chief creative officer; Carles Alcon, creative director; Anna Soler Chopo, creative supervisor; Bruno Spagnuolo, Juan Cantero, Sonia Fernandez, art directors; Edu Escudero, copywriter; Patricia Urgoiti, strategic planner;; Maria Soler Chopo, production director. Animation post23 Creative Animation Studio, Barcelona Jordi Garcia, animation director; Bor Arroyo, art director-animation; Angee Marcazzan, sr. producer. (Toolbox: Maya, ZBrush, Marvelous Designer, Speedtree, Substance Painter, Houdini, Nuke X, Nuke Studio) Production Sr. Alce  Fernando Trullols, live-action director. Musical Direction and Sound Making Music In Silence Jesus Diaz, composer

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74744/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74744/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74744/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74744/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Feb. 22, 2019

Serial Pictures has signed director Arnaud Uyttenhove for North American...

Friday, Feb. 22, 2019

YouTube has plenty of problems to deal with, ranging from advertiser...

Friday, Feb. 22, 2019

L.A.-based production company London Alley , founded by Luga Podesta, has...

Friday, Feb. 22, 2019

Creative production studio Versus has hired K.C. Gulino as sr. business...

Thursday, Feb. 21, 2019

Creative content studio The Collective @ LAIR has signed NYC-based...

Thursday, Feb. 21, 2019

Amandla Stenberg brought the audience to their feet as she talked of being...

Recent SPW Releases

Friday, Feb. 22, 2019

Full-service creative production studio Versus announced the addition of...

Thursday, Feb. 21, 2019

The Producers Guild of America (PGA) announced that the 11 th edition of...

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

Tuesday, Feb. 19, 2019

Winners have been announced for the 21 ST CDGA (Costume Designers Guild...

MySHOOT Profiles

Erik Anderson
Director
Ky Dickens
Cinematographer, Director
Carlos Cuaron
Director

Director

MySHOOT Company Profiles

Top