Top Spot of the Week: Publicis Italy/Le Pub, Director Francois Rousselet Present An Open-and-Shut Case For Heineken


Robert Goldrich
Thursday, Jun. 2, 2022


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When the work-life balance skews too far to the former, it’s time to open a Heineken. Actually opening a Heineken is more of a proactive move in this long-form spot, “The Closer,” the title of which is also the name for an outlandish high-tech bottle opener that immediately shuts down all work applications when a bottle of Heineken is opened with it.

It’s said that when a door closes, a window opens. In this case, when a Heineken opens, your work connection closes.

Francois Rousselet of production company Division directed “The Closer” for Publicis Italy/Le Pub Amsterdam.


Client Heineken Agency Publicis Italy/Le Pub Bruno Bertelli, global CEO, Le Pub, global chief creative officer Publicis Worldwide and Publicis Groupe Italy; Cristiana Boccassini, CEO Publicis Italy, global chief creative officer, Publicis Italy & Le Pub Amsterdam; Mihnea Gheorghiu, global chief creative officer Publicis Italy & Le Pub Amsterdam; Andrey Tyukavkin, global executive creative director, Publicis Italy; Milos Obradovic, global executive creative director, Le Pub Amsterdam; Eoin Sherry, global creative director, Publicis Italy; Luca Boncompagni, creative director, Publicis Italy; Christopher Penman, sr. copywriter, Le Pub Amsterdam; Charles Laporte Aust, chief strategy & innovation officer, Le Pub Amsterdam; Bela Ziemann, global chief strategy officer, Publicis Italy & Le Pub Amsterdam; Monica Radulescu, strategy director, Publicis Italy; Ilko Petkov, global data strategist, Le Pub Amsterdam; Francesca Zazzera, chief creation officer, Publicis Italy; Anna Sica, head of video production, Publicis Italy; Barbara Brown, TV producer, Publicis Italy. Production Company Division Francois Rousselet, director; Paul Guilhaume, DP; Jules de Chateleux, exec producer; Aurelie Bruneau, producer. Postproduction/VFX The Mill Paris Claire Garraud, producer; Stephane Pivron, post producer & VFX supervisor; Adriana Legay, editor. Music Justin Hurwitz

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