Monday, February 18, 2019
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Top Spot of the Week: Publicis Singapore Again Shows "Touch of Care" For Vicks


Robert Goldrich
Thursday, Oct. 11, 2018


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P&G brand Vicks and Publicis Singapore have launched the second edition of Vicks #TouchOfCare. This campaign now tells another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin disorder. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video, “One in a Million,” which was directed by Anand Gandhi via Offroad Films, Mumbai.


Client P&G/Vicks India Agency Publicis Singapore Ajay Thrivikraman, chief creative officer; Mihir Dhairyawan, Eugene Pua, Jocelyn Chabanis, creative team; Lolita Ham, Deepa Limaye, producers. Production Offroad Films, Mumbai Anand Gandhi, director; David Foulkes, DP; Khalil Bachooali, exec producer; Fahad Pathan, producer; Abhirama Kanekar, associate producer; Nitin Zihani, production designer; Nivedita Das, costume designer; Yogesh Bhadra [Nax], offline editor.

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