Top Spot of the Week: Publicis Singapore, Director Sheron Dayoc Team On "Learning to Love" Online Short


Robert Goldrich
Tuesday, Jan. 30, 2018


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Created by Publicis Singapore, this piece for P&G/Vicks Philippines introduces us to a young man named Hernando and his journey of transformation triggered when an abandoned baby enters his life. Inspired by the real-life story of an innocent child and his adoptive father, the four-minute online film shows how a hardened Hernando becomes through his care and caring for the child becomes a loving, responsible adult. He and the child end up caring for each other, changing for the better not just their lives but also the lives of those around them.

The story is in line with the mantra of Vicks, a brand synonymous with family care globally. A single act of care has the capacity to transform lives, transcending social norms, definitions and stereotypes.

Sheron Dayoc of Straight Shooters directed the film, which is titled Learning to Love #TouchofCare.


Client P&G, Vicks Philippines Agency Publicis Singapore Ajay Thrivikraman, chief creative officer, global clients; Martin Loh, Tricia Matoto, creative team; Lizanne Alcazaren, Toffee De Guzman, producers.. Production Straight Shooters Sheron Dayoc, director. Raissa Hapin Carreli, exec producer. Postproduction EditCube Sound Design Loudbox

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