Saturday, June 15, 2019
You are here:

Top Spot of the Week: Publicis Singapore, Director Sheron Dayoc Team On "Learning to Love" Online Short


Robert Goldrich
Tuesday, Jan. 30, 2018


Log in or register now!

Created by Publicis Singapore, this piece for P&G/Vicks Philippines introduces us to a young man named Hernando and his journey of transformation triggered when an abandoned baby enters his life. Inspired by the real-life story of an innocent child and his adoptive father, the four-minute online film shows how a hardened Hernando becomes through his care and caring for the child becomes a loving, responsible adult. He and the child end up caring for each other, changing for the better not just their lives but also the lives of those around them.

The story is in line with the mantra of Vicks, a brand synonymous with family care globally. A single act of care has the capacity to transform lives, transcending social norms, definitions and stereotypes.

Sheron Dayoc of Straight Shooters directed the film, which is titled Learning to Love #TouchofCare.


Client P&G, Vicks Philippines Agency Publicis Singapore Ajay Thrivikraman, chief creative officer, global clients; Martin Loh, Tricia Matoto, creative team; Lizanne Alcazaren, Toffee De Guzman, producers.. Production Straight Shooters Sheron Dayoc, director. Raissa Hapin Carreli, exec producer. Postproduction EditCube Sound Design Loudbox

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Jun. 15, 2019

Italian director Franco Zeffirelli, who delighted audiences around the...

Friday, Jun. 14, 2019

The Cannes Lions International Festival of Creativity has received a total...

Friday, Jun. 14, 2019

MediaMonks fast-tracks growth in Asia-Pacific with three major hires,...

Friday, Jun. 14, 2019

Clare O’Brien has joined Alkemy X , a fully-integrated production studio...

Friday, Jun. 14, 2019

Ask Marta Kauffman if there will be a "Friends" reunion someday, and the...

Thursday, Jun. 13, 2019

It's futile to ask "why more" in the movie business, but it's hard not to...

Recent SPW Releases

Friday, Jun. 14, 2019

Photographer/Director Dick Patrick was awarded the Golden Egg Award at the...

Friday, Jun. 14, 2019

People really, really love Cafe Rio. But for fans of the Mexican fast-...

Thursday, Jun. 13, 2019

The Hollywood Section of SMPTE ® , the organization defining the future of...

Thursday, Jun. 13, 2019

Sound production for Her Smell ¸ writer/director Alex Ross Perry’s new...

Thursday, Jun. 13, 2019

Lola Lott, charlieuniformtango principal/CEO, announced the completion of...

Wednesday, Jun. 12, 2019

“The Invisible Man and The Blind Girl” is an award-winning short narrative...

MySHOOT Profiles

Hari Sama

Daniel Azarian Photo
Director, Editor

MySHOOT Company Profiles