Monday, July 23, 2018
You are here:

Top Spot of the Week: Sebastian Strasser Directs "Kids' Dreams" for VW, Grabarz & Partner 

By

Robert Goldrich
Thursday, Jan. 4, 2018

1600 views

Log in or register now!

In this spot titled “Kids' Dreams,” Volkswagen initially lets vehicles of other manufacturers take center stage--which is quite a departure from the automotive advertising norm. These models are presented as children’s dream cars which make the kids forget everything else around them when they see them. 

This is where the VW Golf comes into its own. Thanks to the city emergency brake function of the “Front Assist” ambient traffic monitoring system, the Golf brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by. 

Sebastian Strasser directed “Kids' Dreams” via Berlin production house ANORAK Film for agency Grabarz & Partner Werbeagentur GmbHf.

Credits

Client Volkswagen Agency Grabarz & Partner Werbeagentur GmbHf Ralf Heuel, creative CEO; Tobias Ahrens, group creative director; Matthias Preuss, creative director/art director; Jakob Eckstein, creative director/writer; Christian Jakimowitsch, art director; Paul v. Mühlendahl, Marian Götz, writers; Judith Uhrlau, Anka Gerbes, moving images. Production ANORAK Film GmbH (Berlin) Sebastian Strasser, director; Christiane Dressler, exec producer; Yan Schoenefeld, producer; Jeremy Rouse, DP; Friedrich Ploch, production designer; Ulé Barcelos, costume designer. Editorial Trim Editing, London Paul Hardcastle, editor; Postproduction NHB, Hamburg Color The Mill LA Adam Scott, colorist. Sound Design Beatworms Cam Ballantyne, sound designer.  Audio Studio Funk, Hamburg Music Licensing Supreme Music GmbH, licensing. Song title: “If you could read my mind“ by Scala & Kolacny Brothers

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74684/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74684/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74684/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74684/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jul. 22, 2018

In the battle of two very different sequels at the box office this weekend...

Saturday, Jul. 21, 2018

Warner Bros. brought out all the stops Saturday at Comic-Con with an army...

Saturday, Jul. 21, 2018

Shonda Rhimes's first slate of shows for Netflix includes a look at the...

Friday, Jul. 20, 2018

James Gunn was fired Friday as director of "Guardians of the Galaxy Vol. 3...

Friday, Jul. 20, 2018

Thailand's military government wants to control how movies portray the...

Friday, Jul. 20, 2018

NYC-headquartered creative design, animation and mixed media studio LOBO...

Recent SPW Releases

Friday, Jul. 20, 2018

Cutters Studios is very proud to announce the addition of internationally...

Thursday, Jul. 19, 2018

Now in its fourth season, the Showtime drama The Affair has won the...

Thursday, Jul. 19, 2018

Full-service creative agency hi5.agency grows stronger with the addition...

Thursday, Jul. 19, 2018

Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase...

Wednesday, Jul. 18, 2018

HERO: Creative Management and Strategy has launched in Los Angeles,...

MySHOOT Profiles


Director
Blair Hayes
Director
Josh Ausley DP
Cinematographer
Top