Top Spot of the Week: Sehsucht Produces "First Of A New Kind" For Mercedes, Lukas Lindemann Rosinski
Created entirely in CG, this piece celebrates the design and performance of Mercedes-Benz X-Class, a premium pick-up truck coming to the marketplace in 2018, as it travels with power and elegance through the elements, mastering all kinds of terrain. The spot is the centerpiece of the “First of A New Kind” campaign created by German agency Lukas Lindemann Rosinski and directed by Ole Peters of Sehsucht, Hamburg. Visual effects were headed by Daniel Jahnel, Sehsucht’s VFX supervisor and head of 3D.
As the Mercedes-Benz X-Class will launch next year, the classic rules for car commercials had to be thrown out the window for this campaign. Director Peters used highly advanced technology and epic cinematography to capture the spirit of the car without revealing too much and creating a beautiful film.
Sehsucht director Peters said, “It’s always fun to create a visually epic scenery from scratch. As well as building these various environments, we designed transition effects that could lead from one scene to the next in a smooth and visually interesting way. To do so, we continuously developed and improved our CG pipeline to ensure we were delivering the best simulation, creature and environment work possible.”
Client Mercedes-Benz Vans Agency Lukas Lindemann Rosinski Arno Lindemann, executive creative director; Tobias Feige, creative director, copy; Dennis Mensching, head of design. Production Sehsucht, Hamburg Ole Peters, direction; Stephan Reinsch, Jan Tiller, producing; Julius Brockelmann, art director; Malte Romainczyk, storyboard; Arthur Jagodda, Joern Fallendorf, editing. Postproduction/VFX Sehsucht, Hamburg, Germany Ole Peters, direction; Daniel Jahnel, VFX supervisor/CG lead; Timo von Wittken, Heinrich Loewe, Sebastian Welti, Jannes Kreyenberg, Thure Koch, Philipp von Preuschen, Frank Spalteholz, Sebastian Kowalski, Stefan Galleithner, Martin Matzeder, Rafael Vicente, Fabian Schaper, Francesco Di Luisi, CG artists; Florian Zachau, compositing lead; Jona Maluck, Alexander von der Lippe, compositing artists; Steven Cormann, DMP; Xavi Santolaya, color grading. (Toolbox: Softimage, Maya, ZBrush, Mari, Substance Painter, Arnold. Rdshift, Houdini, Nuke, Davinci Resolve) Music & Sound Effects 2WEI Music Simon Heeger, Christian Vorlander.
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