Top Spot of the Week: SMUGGLER's Miles Jay Directs "Daniel Craig vs. James Bond" For Heineken, Publicis Italy


Robert Goldrich
Friday, Jan. 17, 2020


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Heineken’s “Daniel Craig vs James Bond” follows Daniel Craig in a quaint, ocean-side European village as he is carrying out the ultimate 007 mission: getting some R&R. 

Action is never far away when James Bond is involved.  He leaves his passport and wallet in a local cab on his way to dinner, and a chase ensues. Of course he manages to complete his “mission” and sits down at the bar for a well-deserved drink. Hold the martini though, Craig goes for an ice-cold Heineken instead. 

Miles Jay of SMUGGLER directed the spot for Publicis Italy.

“It doesn’t get much better than shooting Daniel, as Bond, in a castle in Spain.  Having the freedom to play with tropes of Bond allowed us to be incredibly playful. The trust from all involved was tremendous,“ said Jay.


Client Heineken Agency Publicis Italy Bruno Bertelli, global chief creative officer, worldwide; Cristiana Boccassini, chief creative officer; Marco Venturelli, Luca Cinquepalmi, Luissandro Del Gobbo, global executive creative directors; Michaela Talamona, Fabrizio Tamagni, Gustavo Lacerda, associate creative directors; Mariella Maiorano, head of TV production; Colin Hickson, executive producer (Publicis London). Production SMUGGLER Miles Jay, director; Chayse Irvin, DP; Patrick Milling-Smith, Fergus Brown, Brian Carmody, exec producers; Gustav Geldenhuys, producer; Saray Carazo, production assistant; Filippo Del Bello, location manager; Robin Brown, production designer. Editorial Work Editorial Ben Jordan, editor. Production Services TwentyFourSeven Ivo Van Vollenhoven, producer; Monica Cristeto, production manager. Postproduction The Mill Misha Stanford Harris, exec producer. Audio Post Grand Central Recording Studio

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