Top Spot of the Week: Tim Bullock Directs "Armored Truck" For Lotto New Zealand, DDB
This latest spot in the “Imagine” campaign for Lotto New Zealand introduces us to two long-partnered armored truck guards who are once again on duty just a few feet away from a pile of money that can make their dreams come true.
The driver then abruptly goes off course, much to the alarm of his long-time buddy in the passenger’s seat. Are we witnessing a spine-tingling, spur-of-the-moment heist?
No, instead it’s a financial windfall that’s legal. The driver has won the lotto and is honoring a promise he made to his fellow sentry long ago--to split the proceeds if he ever won the lottery.
This slice of life is based on a true story in which a Kiwi bloke won $15 million and kept his word, going halves with his pal.’
Tim Bullock of Blink directed “Armored Truck” for DDB New Zealand. The spot was produced by New Zealand shop Scoundrel.
Client Lotto New Zealand Agency DDB New Zealand Damon Stapleton, chief creative officer; Shane Bradnick, executive creative director; Brett Colliver, Mike Felix, creative directors; Judy Thompson, executive producer; Rosie Grayson, sr. TV producer. Production Scoundrel Tim Bullock, director (from production house Blink); Adrian Shapiro, exec producer; Alice Grant, producer; John Toon, DP. Postproduction Blockhead Adam Wills, editor. Music Cam Ballantyne, composer. Audio Post Shane Taipari, mixer.