Top Spot of the Week: Visa's "Flying"


Robert Goldrich


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Michael Spiccia of Arts & Sciences directed this spot which introduces us to ski jumper Sarah Hendrickson, a 2014 Winter Olympics hopeful. The upcoming Winter Games will be the first in which women's ski jumping is a competitive sport. As we see her in flight on a jump, we hear a 1937 speech by iconic aviator Amelia Earhart explaining what motivates her to fly. Agency is BBDO New York.

Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Toygar Bazarkaya, Don Schneider, executive creative directors; Grant Smith, sr. creative director/copywriter; Danilo Boer, sr. creative director/art director; Brian Mitchell, group executive producer; Amy Wertheimer, Angelo Ferrugia, executive producers; Georgie Turner, associate producer. Production Arts & Sciences Michael Spiccia, director; Ross Emery, DP/producer; Mal Ward, Marc Marrie, exec producers; Ben Scandrett-Smith, producer; Pat Harris, line producer. Editorial Work Post Rick Orrick, editor; Ellie McNaughtan, assistant editor; Corina Dennison, producer. Post The Mill, London Seamus O’Kane, colorist.  VFX The Mill, New York Angus Kneale, VFX supervisor; Verity Grantham, exec producer; Rachel Trillo, sr. producer; Cory Brown, VFX lead. Sound Design Barking Owl  Kelly Bayett, exec producer.  Audio  Sound Lounge Tom Jucarone, mixer.

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