Top Spot of the Week: Wayne McClammy Directs “Witch” For GEICO, The Martin Agency

By

Robert Goldrich
Thursday, Oct. 3, 2019

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In this GEICO spot promoting renter’s insurance, two gals talk about their search for a third roommate, having two prime prerequisites--someone who can help with the cooking, and who has a deep love for cats.

We then meet the woman who satisfies both requirements, Griswalda, who happens to be a full-fledged witch. From her kitchen cauldron emerges a dish which turns one of Griswalda’s roommates into a cat-like creature. 

Wayne McClammy of Hungry Man directed “Witch,” part of GEICO’s new Halloweeen-centric campaign from The Martin Agency.

Credits

Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Neel Williams, SVP, creative director; Dave Gibson, creative director; Mauricio Mazzariol, associate creative director; Tasha Dean, SVP, head of integrated production; Heather Collier, executive producer; Liza Miller, sr. producer; Elise Canup, jr. producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, Mino Jarjoura, managing partners; Dan Duffy, Caleb Dewart, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor. Editorial Union Editorial Christjan Jordan, editor; James Bird, associate editor; Joe Ross, exec producer; Dani DuHadway, producer. VFX/Finishing The Mill LA Anastasia Von Rahl, exec producer.

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