Thursday, March 21, 2019
You are here:

Top Spot of the Week: W+K London, Blink Director Nick Ball Unleash Never-Ending Stocking For TK Maxx


Robert Goldrich
Thursday, Nov. 8, 2018


Log in or register now!

Gifts are not just for Christmas but for a whole year--courtesy of a playful, seemingly never-ending stocking and the latest festive campaign by TK Maxx.

Launching in-store on Nov 7, the big gifts at small prices retailer will offer shoppers the chance to bag TK Maxx treasures every month for a year--for absolutely nothing.

The real-world activation is brought to life in an irreverent spot directed by Nick Ball of Blink Productions, voiced again by the droll Bill Nighy.

The ad is shot in the overstated, cinematic style that the brand is best known for, with a strikingly unseasonal rumba soundtrack, by Jose Norman’s Cuban Pete. It sees gifts shared all year round, by a never-ending stocking, which comes to life when an oh-so-lucky TK Maxx customer finds it nestled within the product shelves.

Excitement escalates when the never-ending stocking is taken home and begins excitedly sharing gifts with the whole family, and not only at Christmas, but throughout the following year. When the clock chimes midnight the following Christmas, the stocking disappears up the living room chimney, much to the family’s dismay.

The activation-led campaign will run in the UK, Ireland, Germany, Poland, Austria, and the Netherlands. The anthem spot was directed by Nick Ball of production house Blink for Wieden+Kennedy London, with VFX from the Electric Theatre Collective.


Client TK Maxx Agency Wieden+Kennedy London Hollie Walker, creative director; Chloe Cordon, Katy Edelsten, creatives; Tony Davidson, Iain Tait, executive creative directors; James Laughton, TV producer; Rose Fairley, creative producer; Jasper Ford, production assistant. Production Blink Nick Ball, director; Paul Weston, exec producer; Patrick Craig, producer; Sophie Peskin, production manager; Sebastian Blenkov, DP; Johnny Sabbagh, Will Harper, Alex Berchert, puppeteers. Editorial Stitch Leo King, editor. VFX Electric Theatre Collective Ryan Knowles, VFX supervisor/2D lead; Jon Berridge, VFX supervisor; Polly Durrance, producer; Christian Block, Mike Cosgrove, Ned Baker, Stirling Archibald, Tom Humphrey, Adam Woolrich, Alex Grey, Alex Prod’homme, Aitor Arroyo, 2D artists; Billy Stockwell, DMP; Luke Morrison, colorist. (Toolbox: Flame, Nuke) Sound 750mph Sam Ashwell, sound designer. Music Twenty Below Music Emily Pritchard, producer. Music Clearance, Mr Pape.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Mar. 20, 2019

Nonfiction Unlimited has signed director Marcus Ubungen for commercial...

Wednesday, Mar. 20, 2019

Production house Interrogate is teaming up with filmmaking team Jeff and...

Wednesday, Mar. 20, 2019

Jordan Peele has tightened his grip in "Us," a less satirical and more...

Wednesday, Mar. 20, 2019

Partizan has added director Jonathan Klein to its roster for commercials...

Wednesday, Mar. 20, 2019

Disney has closed its $71 billion acquisition of Fox's entertainment...

Wednesday, Mar. 20, 2019

Ben McKenzie is looking forward to his next career chapter after "Gotham...

Recent SPW Releases

Wednesday, Mar. 20, 2019

Leading visual effects, animation and stereo conversion company DNEG is...

Wednesday, Mar. 20, 2019

IABM , the international trade association for broadcast and media...

Monday, Mar. 18, 2019

Cinedigm Corp (CIDM) , a leading independent distributor, announced a new...

Wednesday, Mar. 20, 2019

Nonfiction Unlimited has signed director Marcus Ubungen for commercial...

Wednesday, Mar. 20, 2019

Chesapeake Systems , the premier workflow solutions architects for highly...

Tuesday, Mar. 19, 2019

Red Giant just announced a flash sale for Magic Bullet Suite, its widely-...

MySHOOT Profiles

Director, Editor


Director, Producer


MySHOOT Company Profiles