Top Spot of the Week: WMcCann Brazil, Zombie Studio Director Paulo Garcia Team On 3D Animated Film For "Hospital of Love"
The Hospital do Câncer de Barretos, a Brazilian treatment center for in children with cancer, has been renamed the “Hospital do Amor” (“Hospital of Love”) to promote love as the most effective resource in fighting the illness.
To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute 3D-animated film showing the devastating challenges a child faces in receiving a cancer diagnosis and beginning the intrusive and treatment process, as well as the impact on her family, friends and on hospital professionals.
Produced by Zombie Studio and Loud, the film took 10 months to produce. Paulo Garcia of Zombie directed this centerpiece spot for the campaign titled “The Fall.”
The song “Heart Full of Love” was composed specifically for the project by Felipe Vassão and Rafa Kabelo, from Loud Studio, and was performed by the North American singer Rebecca Peters.
Client Hospital de Amor Agency WMcCann Brazil Hugo Rodrigues, Andre Marques; Eiji Kozaka, Marcelo Conde, creative directors; Gustavo Cavinato, Francisco Oliveira, Eiji Kozaka, Marcelo Conde and Ian Hartz, creatives; Jaqueline Travaglin, Denise Kotsubo, project coordinators. Production Zombie Studio Paulo Garcia, director. Audio Production Loud Music Song: "Heart Full of Love"; Felipe Vassão, Rafa Kabelo, composers.