Tour de France Champ, Cut Media Come Down From The Mountain For Continental Tires


Robert Goldrich
Wednesday, Jul. 31, 2019


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Continental Tires has released a film celebrating its partnership with Geraint Thomas, the 2018 champion of the world’s most famous cycling race, The Tour de France.

Cut Media has created a 90-second film following Continental brand ambassador Thomas as he descends a mountain at a breathtaking speed. 

Filming took place on the iconic Route de Thorenc, in the Southern Alps, known as one of the best driving roads in Europe.  A 4km stretch of the road was closed off to allow Thomas total freedom on the mountain. 

Using tracking cameras, drone footage and “on board” filming, the crew followed Thomas on a thrilling alpine descent, highlighting his confidence in both his riding ability and his equipment, including his Continental Tires. 

The film runs without any soundtrack or voiceover, just the raw natural sounds of the gears, brakes and tires to allow the viewer to get as close as possible to Thomas’ own experience when attacking a descent at speed.


Client Continental Tires Global Agency Cut Media Production/Post Cut Media Scott Marshall, director; Katie Wright, producer; Sean Hardy, photographer; Paul MacDonald, editor; Gavin Livingstone, colorist. Talent Management Rocket Sports

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