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Traktor, 22squared, Arcade Team On "Stunt Man" For Toyota

By

Robert Goldrich
Tuesday, Oct. 31, 2017

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In this spot which takes us to a film shoot, a car crash doesn’t materialize due to Toyota’s automatic safety braking system. A stunt man puts all his efforts into slamming the car into an armored truck full of money but the heist doesn’t come off as the brakes automatically go on.

The director yells “cut” as the stunt man tries to explain that he can’t override the Toyota safety feature. The director concludes that he and his crew will have to resort to special effects.

Traktor directed “Stunt Man” for 22squared. Paul Martinez of Arcade edited the spot.

Credits

Client Toyota Agency 22squared Matt Zaifert, Eric Burke, Jason Roberts, creative directors; Theresa Darlington, producer. Production Rattling Stick/Traktor  Traktor/Pontus, director; Richard Ulfvengren, producer. Editorial Arcade Paul Martinez, editor; Laurel Smollar, assistant editor; Sila Soyer, partner/DP; Gavin Carroll, producer; Tristian Wake, online. Color Company 3 Tim Masick, colorist Audio Post Heard City Philip Loeb, mixer

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560x349

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640x390

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853x510

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1280x750

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