Traktor Director Sam Larsson, BBDO San Francisco, ServiceNow Bring Digital Workflow To Santa's Workshop


Robert Goldrich
Friday, Nov. 20, 2020


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Just in time for the holidays, digital workflow company ServiceNow launches its “Let’s workflow it” campaign with this hero spot featuring the “CEO of the North Pole” himself. 
Directed by Sam Larsson of Traktor via Stink Films for BBDO San Francisco, the commercial shows how digital workflows transform Santa’s Workshop for the better. After a particularly challenging year for CEO Santa, he and his shop become re-energized by the possibilities that digital workflows have for making his operation more resilient as he looks to deliver joy to millions of children around the globe. 

“What ServiceNow does is so innovative it can be hard to depict in advertising. But by using a CEO and a business that are so widely understood, it gives us the perfect platform to explain ServiceNow in terms people get and in ways people will love,” said Matt Miller, chief creative officer, BBDO San Francisco. 


Client ServiceNow Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, chief creative officer, San Francisco; Jim Lesser, CEO, BBDO San Francisco; Jakub Szymanski, Eric Liebhauser, creative directors; Stephen Spesh Kay, executive producer. Production Company  Stink Films Traktor, Sam Larsson, director; Leanne Amos, exec producer; Fran McGivern, exec producer. Editorial EXILE  Edward Line, editor; CL Kumpata, exec producer; Samantha Acelrod, producer; Rex Lowry, assistant editor. Color Company 3 Jaime O’Bradovich, sr. colorist. VFX The Mill James Allen, creative director/VFX supervisor; Hillary Thomas, exec producer; Andrew Gilson, producer; Maira Allendoerfer, coordinator. Sound Vaudeville Sound Ben Freer, sound designer/mixer; Annabelle Dunbar-Whittaker, exec producer.

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