Friday, January 19, 2018
You are here:

Traktor Directs "No Lazy Horses" For Nissan TITAN, TBWA\Chiat\Day NY

By

Robert Goldrich
Friday, Oct. 13, 2017

10970 views

Log in or register now!

When a guy’s truck conks out, he lifts up the hood to reveal how powerless his horsepower had made him. Under the hood are hybrid human/horse characters (actually folks in cheesy horse costumes) who are lazy and insist that in order to rev up they need the gent to sing a ridiculous “Pretty Pretty Pony” song and then accompany it with a dance.

At the mercy of his “lazy horses,” the man sings and dances only to be seen by the driver of a Nissan TITAN truck who stops to lend a hand, thus rescuing our song-and-dance man.

The Traktor collective via production houses Rattling Stick and Traktor directed this offbeat spot as agency TBWA\Chiat\Day New York turns to humor in a product category not known for it.

TITAN is disrupting the myth that to be a serious truck, you have to have serious advertising. Comedy appeals to the younger truck buyer--as does the TITAN which sports a customer base that has tapped into the GenX demographic. 

Credits

Client Nissan Agency TBWA\Chiat\Day New York Chris Garbutt, global chief creative officer; Darren Borrino, Rob Rutherford, creative directors; Adam Naccarato art director; Matt Sullivan, copywriter; Jason Souter, head of integrated production; Matt Flaherty, executive producer; Olivia Whyte, associate integrated producer. Production Rattling Stick/Traktor Traktor, director; Joe Biggins, Jeff Shupe, executive producers; Richard Ulfvengren, exec producer/Traktor; Richard McIntosh, head of production; Rachel Curl, producer; Wendal Scott Reeder, production manager. Editorial Final Cut Editorial Ed Cheesman, editor; Andre Castiglioni, assistant editor; Sarah Roebuck, exec producer; Laura Cavanaugh, post producer. Audio Post Heard City Phil Loeb, miser; Andi Lewis, producer; Sasha Awn, exec producer. Postproduction/VFX The Mill Heath Raymond, exec producer; Nirad “Bugs” Russell, Abi Klimaszewska, sr. producers; Ted Rae, shoot supervisor; Fergus McCall, colorist; Rochelle Brown, color sr. producer; Jade Kim, Jeff Robbins, lead compositors; Gabriel Kim, Rachael Moon, Dhruv Shankar, assistant compositors; Clemens den Exter, designer. Music Beacon Street Studios Beacon Street, composers; Adrea Lavezoli, exec producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73618/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73618/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73618/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73618/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Friday, Jan. 19, 2018

Ben Wolan has become executive creative director at DDB San Francisco,...

Friday, Jan. 19, 2018

Mode Project , a Chicago-based shop known for its design, motion and...

Friday, Jan. 19, 2018

U.S. and U.K. edit shops WAX and The Quarry , respectively, have teamed to...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top