Monday, January 21, 2019
You are here:

Translation, Nike "Rise, Grind, Shine Again" For NBA Finals MVP Kevin Durant

By

Robert Goldrich
Wednesday, Jun. 13, 2018

1844 views

Log in or register now!

Minutes after Golden State won the NBA Championship crown for the second year in a row, Nike launched its latest film in collaboration with Finals MVP Kevin Durant. 

“Rise. Grind. Shine. Again,” created with agency Translation, this piece depicts the hard work that KD has put in throughout his life to become an NBA champion: waking up, working out, practicing, performing at a high level in games and doing it again, day after day. 

The spot includes found footage of Durant as a lad--where he’s seen running a neighborhood hill--playing on youth teams and at the University of Texas. The film reaches a crescendo as KD stands atop the hill and strikes a Superman pose, signifying he’s done it--again.

“This incredible film is about Kevin’s dedication and perseverance to his craft,” said Steve Stoute, CEO of Translation. “Every step of the way, Kevin personifies what it means to be an athlete on and off the court and is a living example of Nike’s mission to expand what’s possible.”

Credits

Client Nike Agency Translation Steve Stoute, CEO; John Norman, chief creative officer; Andy Ferguson, group creative director; Geoff Proud, Eduardo Petersen, creative directors; Eugene Gao, copywriter; Ben Howard, art director; Miriam Franklin, director of content production; Kristen Cooler, sr. content producer; Jean-Luc Lukunku, assistant producer. Editorial Lost Planet Mike Sobo, editor; Steven San Miguel, assistant editor; Samara Kelly, post sr. producer; Krystn Wagenberg, post exec producer. Graphic House Black Hole Felix Cabrera, sr. producer; Reginald Butler, lead designer/animator; Andre Same, sr. designer/animator; Tim Farrell, Flame artist; Isabel Gomez, Flame assistant. Audio Post Heard City Keith Reynaud, mixer; Sasha Awn, exec producer; Andi Lewis, producer. Color Company 3 Kate Raisch, colorist; Kate Aspell, producer. Music Future Perfect Victor Magro, composer; Nargis Sheerazie, producer.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76692/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76692/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76692/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76692/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jan. 21, 2019

For documentary filmmakers, there's no place like the Sundance Film...

Sunday, Jan. 20, 2019

M. Night Shyamalan scored his fifth No. 1 movie as the director's "Glass...

Sunday, Jan. 20, 2019

Green Book (Universal Pictures) won the Producers Guild’s coveted Darryl F...

Friday, Jan. 18, 2019

Director Vicky Jewson was looking for women with dangerous jobs to get...

Friday, Jan. 18, 2019

The Visual Effects Society (VES) has named Chris Meledandri, acclaimed...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 66th...

Recent SPW Releases

Sunday, Jan. 20, 2019

Tonight the Producers Guild of America (PGA) announced this year’s winning...

Friday, Jan. 18, 2019

Today, the Visual Effects Society (VES), the industry’s professional...

Friday, Jan. 18, 2019

JAMM Bridges the Worlds of Gaming & Film with Cinematic PLAYERUNKNOWN’...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Friday, Jan. 18, 2019

“Why Bother?” That’s the question Director Tim Damon recently got to...

MySHOOT Profiles


Audio, Music and Sound Design
Erik Anderson
Director
Angel Soto
Director
Cinematographer, Director
Cinematographer, Director

MySHOOT Company Profiles

Top