Sunday, November 19, 2017
You are here:

Truth Collective, Director Neustadter See Life Through "The Good Portal" For LensCrafters

By

Robert Goldrich
Wednesday, Jul. 12, 2017

962 views

Log in or register now!

This campaign for LensCrafters from agency Truth Collective brings the message of “seeing life through a different lens” to the brand. The creative work introduces “The Good Portal,” a concave window built into a wall in a vibrant and diverse Los Angeles neighborhood, and provides a hidden experience for people to enjoy.

When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented Los Angeles Children’s Orchestra and MUSYCA, California’s performing arts organization for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments.  An original song was scored for the campaign titled, “See. Good. Music,” from two-time Grammy-nominated, David Schuler. 

Directed by Adam Neustadter of production house PF100, the spot captures the reactions of those stopping by for an unexpected experience.

Credits

Client LensCrafters Agency Truth Collective Jeremy Schwartz, executive director; John Roberts, strategy lead. Production PF100 Adam Neustadter, director; Barry Sonders, producer; Malcolm Wax, executive producer; Nick Bupp, DP. Editorial PF100 Niles Howard, editor. Music David Schuler, music director.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/72399/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/72399/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/72399/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/72399/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...

Top