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Under Armour's "Ice Man"

By

Robert Goldrich
Friday, Mar. 23, 2018

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This film brings to life the silhouette of a methodical speedskater crystallizing into icy form as the competitor rounds the oval. As velocity increases, the ice shatters, revealing a human form in Under Armour’s new speed skin design. 

Visual effects house on the client-direct job was Zoic Studios. Piece was co-directed by Megan Oepen of Under Armour and Haley Geffen of BODEGA.

Credits

Client Under Armour Megan Oepen, co-director/EP, head of content house Visual Effects Zoic Studios, Culver City, Calif. Chris Jones, executive creative director; Ian Unterreiner, EP/head of production; Jeff Blodgett, EP; Derek Johnson, producer; Kevin Montenegro, coordinator; Julien Brami, VFX supervisor; Tim Hanson, CG supervisor; Mike Degtjarewsky, 2D supervisor; An Dang, Flame assist (Toolbox: Maya, ZBrush, Vray, Mantra, Houdini, Nuke, Flame) Production BODEGA Haley Geffen, co-director; Clint Goldman, exec producer; Grayson Bithell, Jordan Tarazi, producers  Editorial Northern Lights Chris Carson, editor; Robin Hall, exec producer; Terry-Anne Alexander, producer. Audio SuperExploder Jody Nazzaro, sr. sound designer/mixer; Meredith Nazzaro, sr. producer.

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<iframe width="560" height="349" src="https://www.shootonline.com/embed/75631/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="640" height="390" src="https://www.shootonline.com/embed/75631/640x390" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="853" height="510" src="https://www.shootonline.com/embed/75631/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75631/1280x750" frameborder="0" allowfullscreen></iframe>
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