Tuesday, February 19, 2019
You are here:

UNIT9's A Common Future Directs "There's No Next If You Text" For System1 Agency

By

Robert Goldrich
Tuesday, Aug. 7, 2018

884 views

Log in or register now!

System1 Agency initiated this two-minute public service film, created in partnership with production company UNIT9’s directorial duo A Common Future. 

The piece shows how a couple’s young love is tragically and needlessly cut short due to texting while driving. The film alludes to a pivotal moment in the couple’s relationship, where long-term commitments are possibly about to be made, when suddenly the viewer is robbed of what happens next. The film concludes by stating, “There’s No Next If You Text.” 

System1 Agency wanted to take this approach to corporate social responsibility (CSR) because it knew it could have an impact. Paul Spriggs, president, Americas, System1 Agency, said, “The film impacts people’s emotions and has the potential to change behavior. Our hope is that it will emotionally touch everyone who sees it, given we all text and may distract someone who is driving. Sharing it through social media ensures as many people as possible are able to see it.” 

Credits

Agency System1 Agency, New York Paul Spriggs, president, Americas Production UNIT9 A Common Future, director; Michelle Craig, Rania Hattar, Luca De Laurentiis, exec producers; Michael Montenegro, producer; Tom Elliott, DP; Dustin Grabner, production designer; Bailee Edgington, stylist.  Editorial Simon Reichel, editor. VFX Diplom Motion Design. Sound Design Chris Banks, sound designer. Color Grade Cheat UK

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77268/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77268/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77268/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77268/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Feb. 19, 2019

Jelly, a London-based animation, design and production company that’s...

Tuesday, Feb. 19, 2019

It's a big week for Ruth E. Carter, who on Sunday could become the first...

Monday, Feb. 18, 2019

Production company Superprime has added Icelandic directing duo Samuel...

Monday, Feb. 18, 2019

Production company Eskimo has signed directing duo SÄMEN for U.S...

Monday, Feb. 18, 2019

It’s been an eventful awards season for composer Ludwig Goransson who in...

Monday, Feb. 18, 2019

Bohemian Rhapsody and Spider-Man: Into the Spider-Verse each won two...

Recent SPW Releases

Tuesday, Feb. 19, 2019

Red earth stamped by horse hoofs, cheering crowds and clanging metal gates...

Monday, Feb. 18, 2019

This year’s Oscar®-nominated Production Designers and Set Decorators from...

Sunday, Feb. 17, 2019

The Motion Picture Sound Editors tonight presented the 66 th MPSE Annual...

Saturday, Feb. 16, 2019

The Cinema Audio Society Award for Outstanding Sound Mixing Motion Picture...

Saturday, Feb. 16, 2019

The Writers Guild of America West (WGAW) and the Writers Guild of America...

MySHOOT Profiles


Director

Visual Effects and Animation
Andy Richter
Director, Producer

Director

MySHOOT Company Profiles

Top