Venables Bell + Partners, Director Eliot Rausch Share "Voicemail from Mom" For Carter's 


Robert Goldrich
Thursday, Sep. 9, 2021


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Baby brand Carter’s has launched a brand campaign which reminds parents and caregivers everywhere of their strength and resilience. Conceived by Venables Bell + Partners, the “Made for This” campaign includes this spot, “Voicemail from Mom,” which gives viewers an intimate look at one of the most precious, and daunting, firsts for any mom or dad: bath time. We see a new mom conquer her nerves as she embarks on the sacred bathing ritual while a voicemail from her own mother plays over the scene. The voice message is exactly the empathetic validation that she needs.

Eliot Rausch of production company Stink directed “Voicemail from Mom.”

Matt Keats, group creative director at Venables Bell + Partners, said, “Today, more than ever, parents need reassurance. So having the opportunity to partner with Carter’s and speak to them in an authentic way and let them know that they are seen, is something that meant a lot to us. ‘Made For This’ is about acknowledging that parenting is really hard, but that’s also what makes it really worth it. And who hasn’t gotten that voicemail from mom?” 


Client Carter’s Agency Venables Bell + Partners Paul Venables, founder, chairman; Kate Marceau Jeffers, partner, president; Will McGinness, partner, chief creative officer; Matt Keats, Matt Miller, group creative director; Ellie Alibadi, sr. art director; Collin Smith, Crockett Jeffers, copywriters; Hilary Coate, head of integrated production; Ben Latimer, producer; Katy Alonzo, Gavin Jones, co-heads of strategy; Gabi Levi, sr. strategist. Production Stink Eliot Rausch, director; Cambio Fernandez, DP; Miranda Lorenz, production designer; Elizabeth Minzes, exec producer; Ari Schneiderman, head of production; Robyn Moskow, producer. Editorial Cosmo Street Marlo Caine, editor; Yvette Cobarrubias, exec producer; Chelsea Spensley, producer. Picture Finish KEVIN Sue Troyan, sr. exec producer; Andrew Cowderoy, producer. Color Primary Gregory Reese, colorist; Jenny Bright, producer. Music Hook & Line Bernardo Castro, producer; Abby Diamond, Brian Senti, exec producers. Audio Post One Union Recording Studios Joaby Deal, mixer; Jaylen Block-Smith, exec producer; Michael Swarce, producer.

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