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Venables Bell & Partners, Director Mark Albiston Slide Into Home For Sheraton

By

Robert Goldrich
Friday, Apr. 21, 2017

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This latest spot in Sheraton’s “Go Beyond” campaign out of agency Venables Bell & Partners ties into the hotel chain’s partnership with Major League Baseball. 

We see a Sheraton associate running hard around the bases at a baseball stadium with a glove under her arm while a colleague waves her toward home plate. As the tension builds and she slides into home, the scene transitions quickly to the lobby of a Sheraton, revealing that she was running through the hotel the whole time. She reaches an elevator just in time to hand the glove she was carrying to a young Cub’s fan on his way to the ballpark who had misplaced it. The commercial serves as the latest example that no matter how big or small, Sheraton folks “Go Beyond: so that their guests can too.

Mark Albiston of The Sweet Shop directed this piece which was cut by Martin Leroy of Whitehouse Post.

Credits

Client Marriott International, Inc./Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Lee Einhorn, associate partner/creative director; Mike McGuire, copywriter; Tim Green, Sarah Ross, art directors; Craig Allen, director of integrated production; Julia Oetker-Kast, producer. Production The Sweet Shop Mark Albiston, director; Ryley Brown, DP; Laura Thoel, managing director/exec producer; Preston Garrett, exec producer; John Malina, line producer. Editorial Whitehouse Post Martin Leroy, editor; Brian Gavin, assistant editor; Joni Williamson, exec producer; Leah Carnahan, producer. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music supervisor. Audio Post One Union Matt Zipkin, mixer. Lauren Mask, producer. Sound Design Therapy Studios Eddie Kim, lead sound designer; Cait Campbell, producer. VFX Carbon VFX John Price, creative director; Matt McManus, VFX exec producer; Devon Irete, VFX producer. Color Company 3 Sean Coleman, colorist.

Category of ScreenWork: 

560x349

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640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/71435/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/71435/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/71435/1280x750" frameborder="0" allowfullscreen></iframe>
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