Tuesday, June 19, 2018
You are here:

Venables Bell & Partners, Director Mark Albiston Slide Into Home For Sheraton

By

Robert Goldrich
Friday, Apr. 21, 2017

2338 views

Log in or register now!

This latest spot in Sheraton’s “Go Beyond” campaign out of agency Venables Bell & Partners ties into the hotel chain’s partnership with Major League Baseball. 

We see a Sheraton associate running hard around the bases at a baseball stadium with a glove under her arm while a colleague waves her toward home plate. As the tension builds and she slides into home, the scene transitions quickly to the lobby of a Sheraton, revealing that she was running through the hotel the whole time. She reaches an elevator just in time to hand the glove she was carrying to a young Cub’s fan on his way to the ballpark who had misplaced it. The commercial serves as the latest example that no matter how big or small, Sheraton folks “Go Beyond: so that their guests can too.

Mark Albiston of The Sweet Shop directed this piece which was cut by Martin Leroy of Whitehouse Post.

Credits

Client Marriott International, Inc./Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Lee Einhorn, associate partner/creative director; Mike McGuire, copywriter; Tim Green, Sarah Ross, art directors; Craig Allen, director of integrated production; Julia Oetker-Kast, producer. Production The Sweet Shop Mark Albiston, director; Ryley Brown, DP; Laura Thoel, managing director/exec producer; Preston Garrett, exec producer; John Malina, line producer. Editorial Whitehouse Post Martin Leroy, editor; Brian Gavin, assistant editor; Joni Williamson, exec producer; Leah Carnahan, producer. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music supervisor. Audio Post One Union Matt Zipkin, mixer. Lauren Mask, producer. Sound Design Therapy Studios Eddie Kim, lead sound designer; Cait Campbell, producer. VFX Carbon VFX John Price, creative director; Matt McManus, VFX exec producer; Devon Irete, VFX producer. Color Company 3 Sean Coleman, colorist.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/71435/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/71435/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/71435/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/71435/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jun. 19, 2018

Natalie Portman and Jonathan Safran Foer hope they can change the world —...

Tuesday, Jun. 19, 2018

BBC America’s freshman thriller Killing Eve topped all shows, scoring five...

Tuesday, Jun. 19, 2018

Feature, commercial and branded content director John Hillcoat ( The Road...

Tuesday, Jun. 19, 2018

California lawmakers passed legislation Monday that puts more conditions...

Tuesday, Jun. 19, 2018

Content creation studio BODEGA--with bases of operation in NY and San...

Tuesday, Jun. 19, 2018

The MTV Movie & TV Awards gave "Black Panther" its first taste of...

Recent SPW Releases

Tuesday, Jun. 19, 2018

Content creation studio BODEGA has added Los Angeles based animation...

Tuesday, Jun. 19, 2018

Red Giant has just released a brand new Trapcode Form 3 training series ,...

Tuesday, Jun. 19, 2018

Visual effects studio Mr. Wolf has opened a studio in Vancouver. The...

Tuesday, Jun. 19, 2018

EditShare® a technology leader in intelligent shared storage, QC and media...

Monday, Jun. 18, 2018

Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...

Monday, Jun. 18, 2018

Rapidly rising “Audio Story-Tellers” Temp Love are celebrating their 5-...

Top