Visa, W+K Portland, Director A.V. Rockwell Pay Homage To The Football Fan  


Robert Goldrich
Tuesday, Sep. 12, 2023


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Directed by A.V. Rockwell via production house PRETTYBIRD, this TV commerical for Visa launched during Monday Night Football on ESPN (9/11 Buffalo Bills vs. NY Jets game) and will air throughout the season across NBC, Fox, NFL Network, ESPN, and Amazon on Thursday Nights.

Part of the new “Neverending Fan” national campaign, this spot is a retrospective of a fan’s lifelong love of the Buffalo Bills, spanning different generations and marking memorable moments along the way--including a marriage proposal.


Client Visa North America Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Liam Mckay, art director; Will Curtis, copywriter; Orlee Tatarka, head of production; Robert Saxon, executive producer; Paul Golubovich, sr. producer; David Trujillo, design director; Lis Parker, sr. design producer; Jeff Ackley, Adam Sirkin, motion leads; Ryan Jacobson, David Mellor, motion designers; Amy Lindblade, group strategy director; Patrick Cooper, strategy director; Keiko Schnelle, strategist. Production PRETTYBIRD A.V. Rockwell, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Matt Wensinger, line producer; Rina Yang, DP; Kai Boydell, production design/art direction; Lily Garcia, 1st AD. Editorial Final Cut Jim Helton, editor; Megan Marie Connolly, Elijah hermitt, assistant editors; Justin Brukman, managing director; Suzy Ramirez, exec producer; Rebecca Mitchell, head of production; Miles Barfield, producer. VFX Significant Others Justin Brukman, managing director; Alyssa St. Vincent, exec producer; Dirk Greene, executive creative director; Nicholas Renaudeau, Flame artist; Phil Brooks, head of design; Jacob Williams, VFX assistant; Kyla Amols, producer; Hoa Vu, production coorindator. Color Grade Trafik Daniel de Vue, sr. colorist; Monica Escalante, assistant colorist; Julia King, color producer. Music New Math Kala Sherman, exec producer; Raymond Loewy, David Wittman, creative directors; Dan Sammartano, composer; “Buffalo Waterworks,” title. Sound Design/Mix Machine NY Michalis Anthis, sound designer/mixer. Matej Obreskovic, exec producer.


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