Thursday, January 17, 2019
You are here:

VML Pierces Through Color Blindness For Tennessee Tourism

By

Robert Goldrich
Friday, Jan. 5, 2018

3933 views

Log in or register now!

Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out? There are roughly 280 million people in the world who are red-green color deficient, which means they’ve never truly seen what fall looks like. One in 12 American men experiences some form of color blindness, a condition that affects nearly five percent of American women, too. 

So for its client the Tennessee Department of Tourist Development, ad agency VML created the first  scenic viewers outfitted with specialty lenses designed to help alleviate red-green color blindness so that people who have never seen the true colors of fall, can experience them for the first time.

This short film captures color blind people seeing the natural beauty of Tennessee for the first time. Directing the Color Blindness Viewer short, running on TV and online, was Chusy Jardine of Plan A Films.

Credits

Client Tennessee Department of Tourist Development Agency VML Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer; Derek Clark, executive creative director; Allison Pierce, Stephen Martin, group creative directors; Ryan Simonet, Betsy Jemas, creative directors; Mars Denton, art director; Amy Wilsey, associate copywriter; Ryan Schooley, lead technologist; Ethan Downing, executive producer. Production/Post Plan A Films Chusy Jardine, director; Andy O’Neil, editor.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74690/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74690/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74690/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74690/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jan. 17, 2019

Innocean USA has promoted Barney Goldberg and Bob Rayburn to executive...

Thursday, Jan. 17, 2019

On-location filming in Greater Los Angeles rose 5 percent in the fourth...

Wednesday, Jan. 16, 2019

A Gillette ad for men invoking the #MeToo movement is sparking intense...

Wednesday, Jan. 16, 2019

Harmony Korine’s “The Beach Bum,” Olivia Wilde’s directorial debut, and a...

Wednesday, Jan. 16, 2019

Director Peter Jackson is upfront about what audiences should not expect...

Wednesday, Jan. 16, 2019

The breakthrough representation of minorities in Hollywood blockbusters...

Recent SPW Releases

Wednesday, Jan. 16, 2019

Looking to launch its innovative new streaming app, Sinclair Broadcast...

Wednesday, Jan. 16, 2019

Alkemy X has added veteran producer and development executive, Glen Freyer...

Wednesday, Jan. 16, 2019

BBDO New York, McCann New York and Droga5 have the most work on the early...

Tuesday, Jan. 15, 2019

Emmy ® -Award winning comedienne, actress and author Loni Love will return...

Tuesday, Jan. 15, 2019

Today, the Visual Effects Society (VES), the industry’s professional...

MySHOOT Profiles

Stewart Cohen / SCPictures
Director

Director, Producer
Daniel Azarian Photo
Director, Editor

Director

MySHOOT Company Profiles

Top