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Wayne McClammy Directs Michael B. Jordan In DIRECTV NOW's "Free" For BBDO


Robert Goldrich
Monday, Jul. 24, 2017


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AT&T has launched its first dedicated ad campaign for DIRECTV NOW, the over-the-top streaming service offering customers live TV, premium programming options and access to more than 20,000 On Demand titles.
The digital-only campaign from BBDO NY stars actor Michael B. Jordan (Black Panther, Creed, Friday Night Lights) as he is seen shredding contracts, burning hardware and watching live TV from any screen, anywhere, anytime.

In this spot titled “Free,” Jordan demonstrates how DIRECTV NOW is free of contracts, commitment, cable box hardware, even a couch, four walls and pants.

Wayne McClammy of Hungry Man directed the comedy spots in this campaign which represents the next chapter of the “Terms and Conditions” campaign that was introduced earlier this year featuring actor Mark Wahlberg (Transformers, Deepwater Horizon, Ted, Shooter).


Client AT&T/DIRECTV NOW Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, EVP/executive creative director, AT&T; Steven Fogel, Doug Fallon, EVP/executive creative directors, Entertainment Group; Matt Tarulli, creative director, art director; Mike Rovner, creative director, copywriter; Dave Rolfe, head of production; Julie Collins, group executive producer; Diane Mccann, executive producer; Katie Greene, producer; Crystal Rix, chief strategy officer. Production Hungry Man Wayne McClammy, director; Mino Jarjoura, exec producer; Dave Bernstein, producer. Editorial Mackenzie Cutler  Ryan Steele, editor; Gina Pagano, exec producer.  VFX The Mill NY Nirad “Bugs” Russell, sr. producer.

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