Wayne McClammy Directs Super Bowl Mind-Reading Alexa Spot Starring Scarlett Johansson and Colin Jost


Robert Goldrich
Monday, Feb. 7, 2022


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In this Super Bowl spot created by Amazon and advertising agency Lucky Generals, Scarlett Johansson and Colin Jost playfully show how they interact with Alexa at home. The technology is uncannily responsive, prompting the married couple to imagine a world in which Alexa could read their minds.

Director Wayne McClammy of Hungry Man gives us a glimpse of this world in “#AlexaMindReader.”


Client Amazon Alexa Agency Lucky Generals Production Hungry Man Wayne McClammy, director; Mino Jarjoura, exec producer; Rick Jarjoura, producer. Editorial The Den  Christjan Jordan, Pieter Viljoen, editors; Jennifer Mersis, exec producer. Post/VFX JAMM Visual Ricky Gausis, colorist; Jake Montgomery, VFX supervisor; Ashley Greyson, postproduction producer. Sound Beacon Street Studios Rommel Molina, sound engineer; Kate Vadnais, sound producer.

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