Monday, March 25, 2019
You are here:

We Are Unlimited, Director Nick Ball Are "Speechless" For McDonald's

By

Robert Goldrich
Monday, May. 21, 2018

1501 views

Log in or register now!

Created by We Are Unlimited, this national “Speechless” campaign introduces McDonald’s new fresh beef, cooked-to-order Quarter Pounders.  

Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.

In this spot, Charles Barkley speaks for Susan, who’s stricken speechless by her fresh McDonald’s burger.

Nick Ball of MJZ directed this :30 titled “Barkley-Susan” (and several others in the campaign featuring Gabrielle Union and John Goodman as the voices for speechless burger eaters).

Credits

Client McDonald’s U.S. Morgan Flatley, U.S. chief marketing officer Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Max Geraldo, executive creative director; Josh Mizrachi, Matt Dalin, Jimmy Dietzen, creative directors; Jonathan Pliego, Jeff Barry, Philipe Diao, associate creative directors; Brandon Zach, copywriter; Jon Ellis, chief production officer; Tom Cronin, executive producer; Tara Reardon, integrated producer; Caitlin VanderKlok, art director; Liza Rush, copywriter. Production MJZ Nick Ball, director; David Zander, Emma Wilcockson, exec producers; Karen Chen, producer; Brian Taravella, production supervisor. Editorial Arcade LA Will Hasell, editor; Fernando Raigoza, assistant editor; Adam Parker, producer. Color The Mill Luke Morrison (The Mill London); James Babiarz, producer (The Mill Chicago). Sound Another Country John Binder, sound designer/engineer; Louise Rider, Tim Kohn, producers.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76452/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76452/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76452/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76452/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Mar. 24, 2019

Jordan Peele has done it again. Two years after the filmmaker's "Get Out"...

Saturday, Mar. 23, 2019

Holy superhero fatigue, Batman, "Shazam!" is actually good. OK, so it's...

Friday, Mar. 22, 2019

RadicalMedia has signed Barrie Isaacson MGMT to handle East Coast...

Friday, Mar. 22, 2019

Knucklehead has added directing duo Broken Antenna --aka Myles McAuliffe...

Thursday, Mar. 21, 2019

Havas Chicago has hired John Norman as chief creative officer. His work...

Thursday, Mar. 21, 2019

Divergent views and varied insights marked ThinkLA’s Mobile Breakfast on...

Recent SPW Releases

Friday, Mar. 22, 2019

Mexican director Hari Sama has been an icon in advertising for a number of...

Thursday, Mar. 21, 2019

Miller Tripods Ltd., a leader in the production of innovative camera...

Thursday, Mar. 21, 2019

Manhattan Edit Workshop (MEWShop), the cutting-edge, digital-training...

Thursday, Mar. 21, 2019

When people think about camera arms, they usually visualize the large...

Wednesday, Mar. 20, 2019

Leading visual effects, animation and stereo conversion company DNEG is...

Wednesday, Mar. 20, 2019

IABM , the international trade association for broadcast and media...

MySHOOT Profiles

MySHOOT Company Profiles

Top