Whitney Cummings Directs "Pet Friendly" Comedy Series For VCA, Observatory


Robert Goldrich
Monday, Jul. 29, 2019


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Pet care can be pretty serious at times. It can also be seriously funny.  

That’s why VCA, a leading provider of pet healthcare services, and creative agency Observatory created “Pet Friendly,” a new comedy series appearing on Refinery29 and directed by Whitney Cummings via production house Caviar Content.

The series premiered last week. Each episode follows the awkward and heartwarming stories of veterinarian Dr. Sally and the adopted pets and families she cares for in eclectic Los Angeles. 

The first episode is about a dog named “Pepper,” whose life begins to spin out of control as he becomes an internet sensation. The second episode, “Rocky,” is a story about a shaggy canine who bridges the gap between a single dad and his teenage daughter, while the third and final episode, “Tonya,” tells the tale of a stray cat breathing new life into a stale marriage.

This trailer provides a taste of all three episodes.
“Pet Friendly showcases the love VCA has for their clients--both human and animal--through unique and charming stories of modern day pet care with the intent to rouse pet adoption,” says Tony Fur, co-chief creative officer at Observatory. “Working alongside Whitney Cummings, Observatory developed the comedic series as an entertainment property, not a brand spot, and found the perfect partner in Refinery 29 whose audience of young women aligns perfectly with VCA’s. We’re excited to show how this unique approach to premium entertainment can be successful for brands, and is repeated.”


Client VCA Agency Observatory Tony Fur, chief creative officer; Joseph Saroufim, creative director; Carly Allen, sr. producer; Bianca Pettinicchi, sr. art director; Charlie Long, copywriter; Maddie Avjean, designer. Production Caviar Content Whitney Cummings director. Editorial Loom Jack Price, Daniel Flesher, editors; Terry Huynh, producer. Music Kevin Blumenfeld. Audio Margarita Mix Hollywood Wouter van Herwerden, sound mixer/engineer

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