Wieden+Kennedy London Off To The Races For Formula 1

By

Robert Goldrich
Friday, Jul. 3, 2020

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For the launch of the 2020 Formula 1 (F1) auto racing season, Wieden+Kennedy London has created a film which dives into the F1 drivers’ common mindset of pushing everything to the limit.

The piece conveys the  exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess. This shared identity is at the heart of Formula 1, and ties in with the wider “We Race As One” initiative that has been launched for the upcoming season.

Credits

Client Formula 1 Agency Wieden+Kennedy London Joe Bruce, Albert Pukies, creative director/creatives; Abbey Monteiro, creative; Aaron Skipper, design director; Jonathan Isaacson, Mark Gilligan, sr. designer; Tony Davidson, Iain Tait, executive creative directors; Aran Patterson, TV producer. Editorial Diz Toba, Leanne Redfern, editors. VFX Time Base Arts Tom Johnson, postproduction exec producer; Sean Ewins, postproduction producer; Jon Park, VFX supervisor, 3D lead;  Grant White, VFX supervisors, 2D lead; Jamie Crofts, Adam Paterson, Will Robinson, Guillaume Cassuto, 2D artists; Tom Di Stasio, Felix Chan, Francois Pons, 3D artists; Lewis Crossfield, colorist. Sound String + Tins Joe Wilkinson, Jim Stewart, sound designers; Emre Ramanzanoglu, composer; Will Cohen, sound/music supervisor; Eimear Gorey, audio post producer.

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