W+K London, Director Kim Gehrig Team On "Smoooth" Spot For Lurpak


Robert Goldrich
Monday, Jun. 4, 2018


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Arla Foods is launching Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge, with a multi-channel advertising campaign created by Wieden+Kennedy London.

Centerpiece of the campaign is this stylish spot directed by Kim Gehrig of production house Somesuch, with visual effects by Time Based Arts. The action plays like a continuous smooth spread, demonstrating that food can be mastered even in a rushed moment. 

Carlos Alija and Laura Sampedro, creative Directors at W+K London, explained that making viewers experience the flow of a perfectly smooth and continuous butter spread could be both satisfying and epic.


Client Arla Foods/Lurpak Agency Wieden+Kennedy London Carlos Alija, Laura Sampedro, creative directors; Juan Sevilla, Mico Toledo, creatives; Iain Tait, Tony Davidson, executive creative directors; James Laughton, TV producer. Production Somesuch, London Kim Gehrig, director; Seth Wilson, exec producer; Jacob Swan Hyam, producer; Rebecca Sykes, line producer; Daniel Landin, DP; Jez Oakley, 1st AD; Katie Giovanni, food creative. Editorial Trim, London Tom Lindsay, editor. VFX Time Based Arts Chris Aliano, producer; Simone Grattarola, colorist; Francolis Rolisin, VFX supervisor; Stephen Grasso, lead Flame artist; Adam Paterson, Flame artist; Linda Cieniawska, Nuke artist; Federico Vanone, Federico Guzzardo, 3D artists. Music Twenty Below Emily Pritchard, producer; Matt Tamsedge, composer. Sound Design 750mph Sam Ashwell, sound designer; Mary-Ann D’Cruz, producer.

Category of ScreenWork: 


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