W+K NY, Director Brian Billow Show "We’re All Superstars" For Fox Sports, WWE
To celebrate WWE (World Wrestling Entertainment) Smackdown’s 20th anniversary and its move to Fox Sports’ Friday night lineup, W+K New York has created a new campaign titled “We’re All Superstars” highlighting the famous signature moves of star wrestlers and the ways in which many of us can feel like them in various everyday situations. People are performing the moves at their weddings, in hospital delivery rooms, at the office. Even NFL athletes are doing it when they score a touchdown.
The campaign was built on the insight that deep down, we all wish we could be a Superstar. You don’t have to be a fan of wrestling to imagine having a walkout song when you get off the elevator at work in the morning. This campaign champions that inner-superstar alter ego.
A mix of existing footage and original produced fare, this anthem spot juxtaposes mundane everyday situations with the epic-ness of those iconic moves of WWE Superstars like John Cena’s “You Can’t See Me,” Becky Lynch’s braggadocios celebrations, and The People’s Eyebrow, courtesy of The Rock.
Directing the work was Brian Billow of production house O Positive.
Client Fox Sports Agency W+K New York Karl Lieberman, executive creative director; Gary Van Dzura, Christine Gignac, creative directors; Patrick DeYoung, copywriter; Meredith Marino, art director; Nick Setounski, head of integrated production; Dom Tunon, sr. producer; Alexey Novikov, producer. Production O Positive Brian Billow, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production, Brady Vant Hull, producer. Green Point Pictures Karen Berkowitz, head of production; Tatiana Rudzinski, exec producer; Leo Veras, Luke Stevens, producers. Editorial Final Cut Michael Dart Wadsworth, Spencer Campbell, editors; Lareysa Smith, post producer; Sarah Roebuck, exec producer; Sophie Solomon, editorial assistant. VFX Significant Others Dirk Greene, creative director/VFX artist; Nicholas Renaudeau, VFX artist; Phil Brooks, motion graphics artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Alex Jimenez, color assist; Claudia Guevara, exec producer. Audio Mix & Sound Design Machine T. Terressa Tate, mixer/sound designer; Amanda Fuentes, sound assist; Alek Rost, producer. Music Tracks “I Won’t Do What You Tell Me” (Stone Cold Steve Austin Theme); “Rest In Peace” (The Undertaker theme); “Celtic Invasion” (Becky Lynch Theme)