W+K Portland, Biscuit Director Steve Rogers Come Up With "Winner" For Old Spice
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Robert Goldrich3989 views
The sense of smell can be powerful, underscored in this Old Spice spot titled “Winner,” part of the “Smell Ready for Anything” campaign from Wieden+Kennedy, Portland, Ore.
In “Winner,” actor Keiynan Lonsdale (Love, Simon, The Flash, The Divergent Series) slumps in a recliner lacking all sense of greatness when the irresistible urge to smell Old Spice’s all-new Dynasty deodorant strikes him. After a swift sniff, Keiynan immediately transforms into the race car driver of his dreams as he speeds out of the room on his path to greatness.
Steve Rogers of Biscuit Filmworks directed “Winner,” with KEVIN serving as VFX house.
Client Old Spice Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Erik Fahrenkopf, Sara Phillips, creative directors; Ted Malenfant, copywriter; Jahmal Landers, art director; Matt Hunnicutt, head of production; Heather Hanrahan, executive producer; Antonio Burnett, sr. producer; Samson Selam, associate producer; Katie Dyer, brand strategist; Henry Lambert, group brand strategist; Kaley Kahanu, design producer; Curtis Pachunka, design director. Production Biscuit Filmworks Steve Rogers, director; Simon Duggan, DP; Shawn Lacy, managing director, partner; Andrew Travelstead, Michael Ritchie, exec producers; Pip Smart, line producer. Editorial Exile Kirk Baxter, editor; Mitch Goldberg, Charlotte Ercoli, assistant editors; CL Kumpata, post exec producer; Michael Miller, Adam Parker, post producers. VFX KEVIN Tim Davies, executive creative director/partner; Steve Gibbons, VFX supervisor/Flame lead; Sue Troyan, sr. exec producer/partner; Jami Schakel, Andrew Cowderoy, VFX producers. Rob Winfield, Susanne Scharping, Steve Cokonis, 2D team. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, color producer. Sound Design Trinitite Inc. Brian Emrich, sound designer/audio mix Audio Joint Noah Woodburn, audio mix/sound design; Natalie Huizenga, audio mix assistant/sound design/ Leslie Carthy, Amanda Ornelas, audio exec producer. Music Walker