W+K, SOUTH, Joint "Rally" With Rafael Nadal For Nike


Robert Goldrich
Tuesday, Aug. 6, 2019


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Celebrating yet another French Open win for Rafael Nadal, Nike turned out this “Rally” spot featuring archival footage of the tennis great over the years doing what he does best--rallying relentlessly on court to victory.

This commercial from Wieden+Kennedy, Portland, Ore., was scored by Santa Monica-based music/sound house SOUTH with sound design from Joint in Portland.


Client Nike Global Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Lee Jennings, Guilherme Souza, copywriters/art directors; Matt Hunnicutt, head of production; Jake Grand, executive producer; Mauricio Granado, Emily Knight, Candice Harbour, producers; Andy Lindblade, global group strategy director. Editorial Joint, Portland, Ore. Tommy Harden, editor; Mimi Bergen, Jonathan Schell, assistant editors; Leslie Carthy, post exec producer; Kathleen Russell, post producer. VFX Joint MB Emigh, lead Flame artist; Kevin Alfody, Dave Jahns, Aidan Jung, Flame artists; Jen Milano, VFX exec producer; Sarah Zerina Usmen, VFX producer. Color Joint Jasmine Vasquez, colorist. Music SOUTH, Santa Monica, Calif. Rob Simonsen, composer; Matt Drenik, Jon Darling, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Sound Design Joint Noah Woodburn, sound designer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Audio Post Joint Noah Woodburn, mixer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Footage Search Nickerson Research, Inc. Archival Matches IMG Reply and Veritone

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