Yessian Breaks Open A Can of Tsing Tao For Havas Shanghai


Robert Goldrich
Tuesday, Mar. 26, 2019


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Popping the top of a can of Tsing Tao beer lets loose a foam that spreads throughout the city. Resembling fluffy white clouds, the foam seems to uplift spirits and heralds in the joys of summer.

Titled “Summer Days,” this spot from Havas Shanghai is driven by a charming track from Yessian Music.


Client Tsing Tao Agency Havas Shanghai Production TVCX Shanghai Julien Vanhoenacker, director. Music/Sound Yessian Music, Los Angeles & Detroit Mark Chu, composer; Ben Lantz, sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Yessian Music, Detroit Ben Lantz, mixer

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