Yessian, Staub Audio Team On Electric Score For Porsche, Agency Grabarz & Partner


Robert Goldrich
Tuesday, Oct. 22, 2019


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This “Hey Electricity” spot heralds the electric Porsche Taycan automobile. Per-Hampus Stalhandske of BWGTBLD GmbH, Berlin, directed the ad for agency Grabarz & Partner, Hamburg, with Yessian handling music while teaming with Staub Audio on sound design.

The Taycam is the soon-to-be-introduced first all-electric Porsche, finally giving electricity the excitement and glory it deserves.


Client Porsche Taycan Agency Grabarz & Partner, Hamburg, Germany Ralf Heuel, chief creative officer; Ralf Nolting, Frederik Wetzel, creative directors. Production BWGTBLD GmbH, Berlin Per-Hampus Stalhandske, director; Oliver Miller, DP. Editorial BWGTBLD GmbH, Berlin  Chris Zimmerman, editor. Postproduction/Compositing/3D Storz & Escherich, Berlin Nicke Jacobsson, colorist. Music/Sound Design Yessian Music, Hamburg & New York Dan Zank, composer; Ingmar Rehberg, exec producer; Lukas Lehmann, Helena Schmiitz, producers; Brian Yessian, chief creative officer; Michael Yessian, head of production; Robin Grosskopf, sound designer. Sound Design Staub Audio, Düsseldorf sound design Audio Post Staub Audio, Düsseldorf

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