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Y&R Presents Soccer Moms' Perspective On World Cup For Altice

By

Robert Goldrich
Thursday, Jul. 12, 2018

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There is an entire population of overlooked Americans who live and breathe soccer every single week--Soccer Moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for.

Cable TV provider/multiple system operator Altice USA teamed with Y&R to launch this social series called Soccer Mom Goals, a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.

Evan Bernard of Hogarth directed the series, including this episode 2 installment.

Credits

Client Optimum/Altice Agency Y&R Leslie Sims, chief creative officer; Joao Coutinho, executive creative director; Kate Lummus, Felipe Pavani, creative directors; Joel Robert Johnson, Jesse Stanton, Miguel Durao, copywriters; Marcos Porrata, Santiago Lastra, Tyler Winston, art directors; Hevan Chan, Brigitta Martiana, graphics & animation. Production Middle Mile Greg Lotus, head of production; Barbara Resua, executive producer; Theresa Notartomaso, music producer; Farouk Ajakaiye, social strategist; Bediz Eker, strategy director. Production Company Hogarth Evan Bernard, director. Edit House/Animation Hogarth Bruce Ashley, editor. Casting Skitish Media.

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