Zombie Studio, GTB Brazil Help "Gears" Mesh For Ford Trucks
Agency GTB Brazil teamed with Zombie Studio, Sao Paulo, to create this animation film titled “Gears.” The action depicts different situations which take place within a large gear. For each story, the gear’s parts interact with the characters, helping them.
Part of the gear delivers a wedding ring to a couple of grooms. A lamp is given to a little girl studying under candlelight. A boy who dreams of being a soccer player receives a football boot to fulfill his dream. A bored old couple gets a phonograph that motivates them to dance happily, reminding them of a great past. A grandfather missing his granddaughter receives a tablet from the gear to connect with her.
At the end of the film, the camera zooms out and reveals that everything has passed inside the engine gear of a Ford truck. The signature concludes: “Stories to be unboxed.”
“This film is a big thank you for all that truckers do for people. Often, they do not even realize it. The job is 100% focused on this audience but has the potential to thrill everyone through its history and aesthetics,” said Rodrigo Strozenberg, creative director at GTB Brazil.
Paulo Garcia, co-founder and chief creative of Zombie Studio, directed “Gears,” teaming with animation director Bruno Monteiro.
Client Ford Motor Company/Ford Trucks Agency GTB Brazil Production Zombie Studio, Sao Paulo, Brazil Paulo Garcia, director; Natalia Gouvea, exec producer; Vanderlei Santana, producer. Visual Effects/Animation Zombie Studio, Sao Paulo, Brazil Paulo Garcia, director; Bruno Monteiro, animation director; Yohann da Geb, head of CG; Regis Fernandez, photographer (Toolbox: Maya, Arnold, Zbrush, After Effects) Color Pshyco n look Marcio Pasqaualino, color grading. Sound A89 Audio
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