Zulu Alpha Kilo Creates "Unlearning" Tool To Identify Discriminatory Microaggressions, Support DEI


Robert Goldrich
Tuesday, Dec. 7, 2021


Log in or register now!

“That’s so gay,” “Let’s have a powwow,” “I don’t see color,” “You don’t look trans”--these are just some of the entries in a new encyclopedia documenting the different types of microaggressions. Called the Micropedia of Microaggressions the comprehensive online tool is a resource to learn about microaggressions through definitions, information and real-world examples from culture, media, and daily interactions.

Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, are hurtful, insulting and damaging. Research has shown that while less obvious than overt forms of discrimination, microaggressions take a significant toll on mental and physical health. The goal of The Micropedia is to bring awareness to this hidden issue by equipping people with an understanding of one of the most common forms of discrimination--microaggressions--and to support training and education on equity, diversity, and inclusion.

Created by Toronto agency Zulu Alpha Kilo, the comprehensive tool was developed by a diverse team at the agency on behalf of a community of Canada’s D&I advocacy groups--including The Black Business and Professional Association, The Canadian Congress on Diversity and Workplace Equity, Pride at Work, and Ryerson University’s Diversity Institute. 

“Drawing inspiration from other community-driven wikis, The Micropedia can be a helpful tool for documenting these instances and connecting people to relevant resources in a judgment-free way. This is especially important when conversation emerges around clear examples of microaggressions in wider culture and in our everyday lives. We can’t change what we don’t know,”  said Stephanie Yung, head of design/ECD at Zulu Alpha Kilo.  “A user submission component on The Micropedia will let anyone contribute new entries so this can become a robust, go-to tool for individuals and organizations.

Supporting the launch is this documentary style video--produced by the agency arm Zulubot and directed by Barb Shearer--where individuals invited to share their first-hand experiences of microaggressions were then introduced to The Micropedia for the first time. Their reactions demonstrate and reinforce how our collective ability to change our day-to-day behaviors can make a world of difference for so many Canadians. 

Microaggressions can take many forms and are part of the ongoing experience of discrimination many individuals experience regularly. A high rate of microaggression happens daily and the impact is extremely harmful. Here are just a few facts: 

  • 60% of Indigenous Peoples report feeling emotionally unsafe at work.
  • More than half of those identifying as Black in the Greater Toronto Area say Canada is no better than the US when it comes to anti-Black racism. 
  • 1 in 4 sexual minority people have experienced unwanted sexual attention while at work, the most common behavior after inappropriate sexual jokes.
  • University graduates with severe disabilities on average have worse employment outcomes than high school dropouts.
  • Only 32% of women believe Canadian workplaces treat men and women equally.
  • 60% of Americans have witnessed or potentially witnessed microaggression in the workplace.

“Microaggressions are part of the daily experience of many women, non-binary people, Black and racialized people, Indigenous people and persons with disabilities, as well as those in the 2SLGBTQ+ community.  But unlike for example, overt anti-Black racism, microaggressions are often more subtle. Often, they are harder to “prove”, and we second guess ourselves, adding to the negative effects,” said Nadine Spencer, president and CEO of the Black Business and Professional Association. “It can also be exhausting to decide what to call out and when or how to explain why something is harmful, especially when comments may be the result of ignorance rather than malice. This resource explains the harm a person might unknowingly cause and includes real-life examples. We hope that it will help individuals to become more aware of bias, stereotypes and offensive comments and behaviors.”

The Micropedia of Microaggressions is the latest of many D&I-focused initiatives by Zulu Alpha Kilo. In December, the agency published its first Diversity & Inclusion Report to the industry. Zulu’s second Diversity & Inclusion Report will be published in the New Year.  

In May 2021, Zulu Alpha Kilo’s founder and CCO Zak Mroueh also launched the 20Doors Scholarship Fund, in which he has committed to cover the college tuition for four BIPOC candidates annually to complete a year-long undergraduate program in copywriting or art direction. This five-year initiative will open “20 doors” for BIPOC students and will ultimately provide them with that all important “in.”

Whether you’re facing microaggressions and need a tool to share with others or are committed to unlearning and preventing them, this campaign is calling on organizations and individuals to join the community and continue adding entries to the resource. 


Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Stephanie Yang, Christina Yu, executive creative directors; Andrea Por, art director; Christina Roche, writer; Zoe Kim, designer; Jeff Watkins, design director; Damian Simev, UX/UI designer; Kenneth Haz, producer (web); Rebecca Adams, producer (audio); Ola Stodulska, production director; James Graham, studio director; Jake Edwards, Kyle Collins, Ariana Emond, developers (web); Pavel Petriycki, Mila Lukezich, Cecilia Bernasch, production artists. Production Company Zulubot Barb Shearer, director; Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal, producers; Tom Evans, exec producer; Greg Bennet, DP. Editorial Zulubot Jessie Posthumus, Felipe Chaparro, editors; Ashlee Mitchell, animation; Sarah Dayus, Mariya Guzova, postproduction producers; Felipe Chaparro, online & colorist; Mike Sevigny, motion graphics; Jay Baker, special effects. Audio Production/Scoring Pirate Toronto Maggie Blouin Pearl, exec producer; Ian Boddy, engineer; Noah Mroueh, audio social. 

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles