After a hiker drops his Apple iPhone 17 Pro in a snowy forest, the device is discovered by a group…
Browsing: TBWAMedia Arts Lab
Great ideas start from a blank page, with the question at the outset being “what do you see.” That’s the…
Olivia Wilde directed a trio of “Mac to School” spots for Apple and agency TBWA\Media Arts Lab, Los Angeles, including…
Technology and music can transform our emotional experience–as reflected in this short film for Apple AirPods 4 directed by Spike…
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating…
Apple’s holiday ad–“Heartstrings,” launched ahead of International Day of Persons with Disabilities–introduces us to a father with mild-moderate hearing loss.…
This Apple spot launches with its premise centering on a NASA-style launch of its own–the countdown culminating in the liftoff…
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled “No Sweat”…
Apple and the National Hockey League (NHL) have teamed up on a campaign that puts the spotlight on the iPad…
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue–with the help of Apple Intelligence as…
Directed by Ivan Zacharias of production house SMUGGLER for TBWA\Media Arts Lab, this Apple hero film titled “Flock” shows the…
Apple’s latest back-to-school campaign for Mac consists of three spots–including this one titled “Powered”–directed by Tom Kuntz of MJZ and…
Apple Music has released a longform piece taking us behind the scenes of Usher’s Super Bowl LVII Halftime Show, all…
Apple and TBWAMedia Arts Lab came together with director Lucia Aniello–co-creator of Hacks, a series for which she’s won a…
This :30 TV spot from TBWAMedia Arts Lab was culled from Grammy-winning singer-songwriter Olivia Rodrigo’s music video “get it back!”…
Shot on iPhone was this broadcast spot titled “The Invincibles.” And made with iPhone are prosthetics for dogs–with these canines and…
The latest Shot on iPhone film is a dance-centric music video which partners Apple with K-Pop quintet New Jeans. This…
Apple has turned out its first-ever Shot on iPhone campaign produced entirely in Mexico with this film titled Huracán Ramírez…
Apple showcases the filmmaking capabilities of iPhone 14 Pro with this action-packed skate film, Grand Escape. Two teens set out…
“Waiting Room” is the latest film iteration of Apple’s ongoing privacy campaign and tackles the often-difficult conversations around health data privacy…
Even a superstar like Oscar nominee Timothée Chalamet wonders why he doesn’t yet have a role on an Apple TV+…
TBWAMedia Arts Lab Shanghai has turned out the sixth Chinese New Year film for Apple. Titled Through the Five Passes,…
The iconic Apple iPod “Silhouettes” campaign from 2003 has been remade with some new twists–with a film promoting AirPods (and…
This is Apple’s first-ever “Shot on iPhone” short to have been produced, shot and edited entirely in Korea. Directed by Park…
This Apple holiday spot, “Saving Simon,” introduces us to a girl who’s out to preserve the Xmas spirit year ‘round…
Oscar-winning filmmaker Kathryn Bigelow (The Hurt Locker) directed this short, Hollywood In Your Pocket, promoting Apple’s iPhone 13 Pro, which sports…
