Creative editorial and content production house Hybrid has teamed with Muse USA and Untitled on ad featuring the All-New 2015 Acura TLX. Executive producer Gail Butler made the announcement.
The TV spot titled, “So Fancy” features Eddie Liu as the groom driving the 2015 Basque Red Pearl II TLX on his way to pick up his bride, played by Ashley Li. The ad highlights the details of the car while emphasizing the glamorous lifestyle, and welcome approval from the bride’s friends and family, that comes with the new TLX.
The :30 spot, produced for the Asian American market, was shot on location in Encino, California. The Hybrid creative team included editor Michael Bartoli and Flame artist Paul Song.
About Hybrid
Hybrid is a commercial advertising and branded content collective founded by creative editors Susan Munro and Michael Bartoli in 2009. The Hybrid team has collaborated with the industry’s leading ad agencies and commercial directors on a multitude of brand campaigns from TV spots to branded content.
Our diverse perspective and experience combine to create stories that engage, inform, delight and inspire.
Client: Honda Motor Company
Product: 2015 Acura TLX
Agency: MUSE USA
Chief Creative Officer: Jo Muse
President: Shelley Yamane
Creative Lead, Sr. Creative Director: Michael J. McCallum
Art Director: Wilky Lau
Copywriter: Aireka Muse
Copywriter: Dennis Chang
Account Director: Gina Cadres
Senior Producer: Daryll Merchant
Production Company: Untitled
Directors: J + J
Executive Producer: Jim Evans
Head of Production: Geoff Campbell
Post Production: Hybrid
Editor: Michael Bartoli
Executive Producer: Gail Butler
Post Producer: Song Cho
Assistant Editor: Daniel Spencer
Apprentice Editor: Ludwig Jonnson
Alicia Lew
Hybrid
(310) 586-9799
Contact Alicia via email
Gail Butler
Hybrid
(310) 586-9799
Contact Gail via email
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