The Sweetshop
The Sweetshop is joining forces with futurist Tomas Roope and AI artist Jacqui Kenny in a partnership called The Gardening.Club. The moniker springs from Roope’s use of the “gardening” metaphor for years to explain how AI is radically changing the creative process.
The creative duo...
Australian filmmaker Max Barden has joined The Sweetshop in the U.S., expanding his reach with the company which continues to handle him in Australia and New Zealand. This marks his first representation in the American ad market. Sweetshop reps him in the U.S. and Down Under for commercials,...
Sedona Productions has added director Rob Chiu to its roster for representation in the APAC region. His body of work includes such brands as Lexus, Nike, Porsche, Nikon, Audi, Peugeot, Cadillac and Infiniti. Sedona, under the aegis of founder and managing...
Over two decades ago, director Melanie Bridge, producer Sharlene George, and chairperson Paul Prince started the New Zealand-based production house, The Sweetshop. Since then, the company has grown in prominence and impact, picking up such honors as multiple Cannes Lions and D&AD Pencils,...