World Famous has hired Rachel Carlson as partner/executive creative director. Carlson will work alongside CEO Alan Nay and partner/managing director Chris Volckmann at the Seattle-based ad agency.
Carlson comes to World Famous from Mekanism, where she was creative director. While there, she created a spot featuring the first lactating breast seen on network TV for personal breast-care brand Frida Mom, which aired during the Golden Globes. And for Alaska Airlines, she returned the brand to its comedic roots with a rendition of Men Without Hats' appropriately themed new wave song “Safety Dance” that takes the form of a flight crew training video in which choreographed workers recited new COVID-19 safe flying measures as the lyrics.
Carlson worked several years as a freelance creative director/copywriter and full time at Crispin Porter + Bogusky, Doner LA, and Deutsch LA. She has received awards at Cannes, The One Show, AICP, D&AD, London International, and the Webbies for her work as a creative director and writer.
“Within minutes of first speaking with Rachel, I knew she was the creative leader we’d been searching for,” Nay said. “Her vision for how to grow a great creative company aligned perfectly with ours: nurture the creative culture, take really good care of people, and help brands get to smart creative solutions quicker by keeping the process simple, flexible, and collaborative.”
World Famous began as a production company in 2005 and evolved to meet the rapidly changing needs of modern advertisers. Far from a traditional shop weighed down by endless billable layers and unnecessary peripheral add-ons, World Famous aims to shorten the distance between brands and effective creative. Recent work includes an ongoing brand campaign for Amazon Web Services titled “Curiosity Kids”—an out-of-home campaign for Keep Music Live that took home a Judge’s Choice award at the ADDYs—as well as campaign work for REI, Equinox, Fire TV, Rover, and Make-A-Wish Foundation.
“When Alan and Chris told me the vision for World Famous—a creative agency without the complications of the old guard—I was sold,” Carlson said. “The traditional model isn’t working for everyone—so we’re simplifying it. Creatives get to create, and our clients will reap the benefits.”
Angelina Jolie To Receive Gothams Performer Tribute For “Marie”
The Gotham Film & Media Institute has announced that Academy Award®-winner Angelina Jolie will receive the Performer Tribute for her performance as Maria Callas in Pablo Larrain’s upcoming film Maria, at the 34th edition of The Gothams, taking place on Monday, December 2, at Cipriani Wall Street in New York City. The tribute will honor Jolie’s rendition of legendary opera singer Callas.
“Like the legendary figure she portrays, Angelina Jolie transcends mere performance to craft something extraordinary. Her interpretation captures both Maria Callas’ complexity as an artist and the cultural resonance that defines an icon,” said Jeffrey Sharp, executive director of The Gotham. “We are thrilled to celebrate what is truly one of Ms. Jolie’s career-defining performances in the final installment of Pablo Larrain’s magnificent trilogy.”
Maria follows Callas, one of the most iconic performers of the 20th century, as she retreats to Paris after a glamorous and tumultuous life in the public eye. The film reimagines the legendary soprano in her final days as the diva reckons with her identity and life. Written by Steven Knight, with cinematography by Ed Lachman and costumes by Massimo Cantini Parrini, Maria has Jolie joined by a star-studded cast including Alba Rohrwacher (Hungry Hearts, Happy As Lazzaro), Pierfrancesco Favino (Padrenostro, Adagio), Kodi Smit-McPhee (The Power of the Dog, Dolemite Is My Name), and Valeria Golino (For Your Love, The Beautiful Game). Marie premiered to critical acclaim at the Venice Film Festival and Jolie’s performance continues to stun audiences at the New York Film Festival, London Film Festival and the AFI Fest. Maria will be in... Read More