Industry Research
At least for now, it's pretty safe to assume that the organizers of major conferences and large-scale events are humans... and as we all know, even their very best-laid plans can go awry.
You may not have heard of Gulf Breeze, Florida-based security analyst Jim Nitterauer, but if your boss is resisting your request to participate in a business conference, he is here for you. In a 2017 Tripwire article, Mr.
A study conducted as part of a School of Communication research course at Emerson College assessed the predictive value of five of the major film festivals for the Academy Award® for Best Picture.
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn.
Appraising this month's slate of alluring extracurricular activities, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains will soon draw back, and stages will illuminate.
At the start of 2019, creative technology company Splash Worldwide and project partner CoLab Media Consulting launched an in-depth study with senior brand marketers on the subject of Dynamic Content Optimisation, or DCO.
This time of year, the march of inspiration hits a feverish pace in hot spots across the planet.
SXSW launched 32 years ago in Austin, Texas, USA.
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective.