About SHOOT

Welcome...
Whether you've been reading SHOOT since early in your entire career when we published weekly print issues and there were no digital formats – or have discovered us recently through SHOOTonline, one of our email newsletters, facebook, Twitter or RSS Feed -- we welcome you to the SHOOT community!

”To Connect” is an Overriding Theme and Enduring Tradition at SHOOT
SHOOT’s unwavering mission for 53 years has been to serve the news and information needs of creative and production decision-makers at ad agencies, brands and executives & artisans in the production industry.  SHOOT connects readers to the news, to the best work and to each other. Having fulfilled this objective for such a long time, SHOOT continues to be an indispensable resource while other publications have come and gone. SHOOT has stood the test of time and continues to achieve its mission by reporting the latest news, trends and strategies and by showcasing the best work, and the talented people, techniques and equipment behind that work. It is this balance of news and creative information that has kept SHOOT the number one publication for more than five decades.

Building on Core Strengths to Open New Doors
With an understanding and respect for the industry that comes from having grown up with the industry, SHOOT continues to build on its strong tradition by regularly introducing new editorial elements.  As the advertising and entertainment landscapes continue to evolve, SHOOT takes great care in planning new products, adding new formats, expanding its editorial coverage and circulation reach to make certain that readers’ news and information needs will be met and advertisers’ goals will be realized. Covering commercial and entertainment production & post, SHOOT has the unique ability to explore applicable crossover areas, searching out how these various areas interconnect and influence each other. Feature and independent film, branded entertainment, television and all forms of advertising are part of SHOOT's regular coverage. Those interested in developing successful advertising programs for their brands and their client’s brands will find relevant and insightful information as will entertainment industry decision-makers involved in Film, TV, Online, Gaming & Mobile production. Covering all the news and issues that affect creative and production decisions, we pay special attention to the overt and hidden challenges involved in reshaping business models and working globally to successfully face the challenges of an evolving advertising business and entertainment industry.

SHOOT is Print, Digital and Face-to-face
Constantly evolving with the industry, our website, SHOOTonline.com, and weekly email newsletter, The SHOOT>e.dition, provide late-breaking news with timely and relevant information on industry issues and trends, industry associations, markets, festivals, award shows and events. Print issues delve into issues and trends with in-depth features, series, columns, interviews and profiles providing additional context. Popular features include the “Road to Emmy” and “Road to Oscar” series, “Directors & Cinematographers,” “Post & Editing,” “Agency Creatives & Producers,” “Production companies” quarterly “Music & Sound” and “Visual Effects & Animation” sections and “Top Ten Charts.” All print articles also appear in PDF version and digital versions appear on SHOOTonline, in the same week's SHOOT>e.dition, RSS Feed, Facebook and Twitter.

High-visibility Marketing Options
SHOOT Magazine with PDF version, SHOOTonline, The SHOOT>e.dition, SHOOT Dailes, SHOOT Custom email blasts + The SHOOT Forum & Showcase Event = A Powerful Communciation Combination! Used individually or to complement each other, SHOOT offers advertisers/sponsors great marketing options to promote their company, talent roster, current commercial, television, film, mobile and online projects, services, products, announcements, award nominations/wins and industry honors. 
Click Here for information on the next print issue.

The SHOOT Publicity Wire
The SHOOT Publicity Wire and companion email news alerts and newsletter, Brand New[s], provide opportunities for executives and artists in the advertising, entertainment and media industries to tell industry decision-makers their latest news. Purhase credits to post your publicity release.  You can now post video (with credits & description) with or without posting a full release.  Click Here for information on how to post.

Annual New Directors Search and the Annual SHOOT Directors/Producers Forum
& NDS Event

Regularly covering all types of emerging production and postproduction talent in print and online, SHOOT also conducts an annual New Directors Search, introducing up-and-coming directors to the industry often for the first time. SHOOT also brings industry segments together in a face-to-face setting every May at The SHOOT Directors/Producers Forum & New Directors Showcase Event at the DGA Theater in NYC.   Information on the 2015 Search and Event will be available January 1, 2015