The AICP Awards released the shortlists for the 2024 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. To review the full shortlist for each competition, click here.

The shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with experts in various fields from around the globe, nominated by their peers, who judged the work across their respective categories. The Curatorial Committees for all three shows serve as the final arbiters of the awards, confirming eligibility and appropriateness to category, as well as selecting the Best of Show for each competition. For the AICP Show, the Advertising Excellence/Campaign and Advertising Excellence winners are Best in Show; For the AICP Next Awards, it is the Most Next honor; and Best of Show for the AICP Post Awards. 

Heading up these curatorial sessions were Ralph Laucella, founding partner and executive producer of O Positive and chairperson of the AICP Show; Margaret Johnson, chief creative officer and partner at Goodby Silverstein & Partners and judging chair for the AICP Next Awards; and Craig Duncan, president and managing director of Cutters and chairperson of the AICP Post Awards. 

Honorees for all three competitions will be celebrated during AICP Week, which kicks off on June 4 in New York, and culminates in a presentation and gala at The Museum of Modern Art on June 6. Ticket information for AICP Week will be available soon.

The AICP Show Shortlist
Leading the list of production companies on the 2024 AICP Show shortlist was SMUGGLER, with a total of 26 pieces across the Show’s 22 categories. MJZ came in second place in the total production company shortlist count, with 17 entries, which includes three co-productions with OPC and two with Zauberberg, followed by O Positive, with 15. Rounding out the top five production companies was Park Pictures with 11 entries, including one shared with Furlined and Little Minx, and Love Song with 10, including one shared with DIVISION. 

The top agency on the AICP Show shortlist this year was TBWA, which scored 19 entries representing work from various offices around its global network, followed by the in-house agency of Apple, which had 15. Tied for third place with 11 shortlisted entries was Johannes Leonardo and Droga5, which shared three entries with Accenture Song, followed by multiple offices of Wieden+Kennedy, which combined to score 10 on the shortlist.

The list of top brand achievements was dominated by Apple, represented with 32 shortlisted entries, followed by Volkswagen, which earned six. Nike and Uber One/Uber Eats tied for third place, with five mentions on the shortlist, followed by Adidas and WWF, which both scored four. 

The AICP Next Awards Shortlist
The AICP Next Awards recognize outstanding work and the creative forces behind it, but are much more than an Awards competition – Next is a platform for thought leadership and analysis, and recognizes work that points the way forward. 

Leading its roster of shortlisted brands was Apple, which scored 10 spots on the shortlist, followed by AB InBev, which scored eight, split between its Michelob ULTRA and Nativa Beer brands. Next up was Verizon, which earned five Shortlisted entries, and Meta, also with five, including one for a collaboration with Ray-Ban and one for WhatsApp. Closing out the top five brands were Courageous Conversation Global Fund and Digital Public Library, with four shortlisted entries each. 

This year saw a three-way tie for the top shortlisted agency in the Next Awards. Earning 10 entries were the New York and Chicago offices of FCB; Momentum Worldwide; and offices of R/GA, including R/GA Americas, R/GA APAC and R/GA EMEA. Following this group was TBWA\Media Arts Lab, with seven entries on the shortlist; BBDO NY and Deutsch LA, each with five; and Goodby Silverstein & Partners/Critical Mass with four shortlisted entries.

456 Studios topped the roster of shortlisted production companies, with a total of 10 entries split between 456 Studios and 456 Studios/Lord + Thomas, followed by TBC, with eight. Rounding out the five top-ranked production houses are SMUGGLER with six shortlisted entries, Tool with five and Hungry Man, O Positive and The Mill with four each. 

The AICP Post Awards Shortlist
The AICP Post Awards are unique among the AICP Awards in that they’re presented to individual post production artists, and not companies. Topping the list with five shortlisted entries was sound designer and audio mixer Isaac Matus of Wave Studios. 

A sextet of artists representing a range of postproduction crafts each earned four shortlisted entries. The list includes sound designer and audio mixer Raphael Ajuelos of Concret Form; editor Biff Butler of Work Editorial; colorist Daniel de Vue of Trafik; editor Beau Dickson of Cut+Run, who shared one entry in the category of National Campaign with spots edited by Gary Knight, also of Cut + Run, and Paul Watts of The Quarry; editor Mah Ferraz; and editor William Town of Modern Post. 

In terms of aggregate shortlist honors per postproduction company, artists associated with Cabin Editing Company collectively earned 14 shortlist mentions, followed by artists with Electric Theater Collective, which earned 12. They were followed by shortlist totals of 10 for Work Editorial, nine for Company 3 and eight for both Arcade Edit and The Mill. 

The list of agencies whose work was recognized in the AICP Post Awards was led by TBWA, which earned a total of 13 shortlist mentions for its TBWA\Media Arts Lab, TBWA\Chiat\Day L.A. and TBWA\Chiat\Day New York agencies, followed by offices of Droga5 and Droga5/Accenture Song, which combined for 10 shortlist mentions. Various offices of Wieden+Kennedy combined for nine shortlisted entries, followed by Johannes Leonardo with eight. Rounding out the roster of top-ranked agencies on the shortlist with five mentions was the in-house agency of Apple and various offices of Saatchi & Saatchi. 

The list of brands whose work was recognized with shortlist achievement was dominated by Apple, with 18 mentions on the shortlist, followed by Nike, with eight entries (which included two for the Jordan brand), Chevrolet and State Farm came in next, with five shortlisted entries, followed by a six-way tie at four shortlist mentions each for Adidas, BMW, Expedia, General Entertainment Authority, Sick Kids Foundation and Volkswagen.

The Curatorial Meetings
The Curatorial committees for The AICP Show, The AICP Post Awards and The AICP Next Awards met April 11th - April 13th in New York to determine the final disposition for each competition.

In attendance for the AICP Show were Ralph Laucella, O Positive; Jo Arghiris, Hornet; Karim Bartoletti, Indiana Production Company; Chris Beresford-Hill, BBDO, Americas; Bruce Bildsten, Best Buy; Brian Billow, O Positive; Chad Broude, Highdive; Joe de Souza, Wieden+Kennedy London; Carol Dunn, Human Worldwide; Bérénice Eveno; Chris Franklin, Big Sky Edit; Bianca Guimaraes, Mischief; Wendell Hanes, Volition Sound Branding; Charlie Harvey, Whitehouse Post; Nathan Kane, Parliament; Angus Kneale, preymaker; Tabitha Mason-Elliott, BARK BARK; Bennett McCarroll, Apple; Alex Mehedff, Hungry Man Brazil; Lisa Mehling, Chelsea; Ruben Mercadal, Droga5; Jenn Nkiru, ICONOCLAST; Pamela Petruski, Mackcut; Luke Ricci, RSA Films US; Rhea Scott, Little Minx; David Shane, O Positive; and Joel Simon, JSM Music.

In attendance for the Next Awards were Jury presidents and curators at large. In addition to Margaret Johnson of Goodby Silverstein & Partners, the list included Jeff Benjamin, Tombras; Jackie Kelman Bisbee, Park Pictures; Keith Cartwright, CARTWRIGHT; Brian Coate, Meta; Susan Credle, IPG/FCB;  Scott Donaton, Versus; Chloe Gottlieb, DesignMeCo; Gerry Graf, Slapglobal; Lauren Greenfield, Institute; Genie Gurnani, The Walt Disney Company; Greg Hahn, Mischief; Judy John, Edelman; Jeff Kling, Das Favorite; Ari Kuschnir, m ss ng p ec es; Pum Lefebure, Design Army; Allen Mask, West Cap/CöLab; Wesley Wayne Phelan, Ogilvy; Tiffany Rolfe, R/GA; David Shing, Shingy; and Jimmy Smith, Amusement Park Entertainment.

In attendance for the AICP Post Awards, in addition to Craig Duncan of Cutters, were Pat Burke, Highdive; Maria Carretero, Assembly; Paul Chick, Procter & Gamble; Yvette Cobarrubias, Cosmo Street; Elena De Palma, TenThree; Jen Dean, Cut+Run; Jeff Ferruzzo, Arcade Edit; Billy Gabor, Company 3; Chris Gipson, Republic; Julienne Guffain, Sonic Union; Ritesh Gupta, Merman; Grant Gustafson, Cutters; Katy Hornaday, BarkleyOKRP; Mike Howell, Color Collective; Phil Loeb, Heard City; Sarah Marikar, The Mill; Brian McCauley, Flavor; Victoria Osborn, Framestore; Amber Saunders, Cabin Editing Company; and Brian Yessian, Yessian.

Established in 1992, The AICP Show is the most important advertising showcase in the U.S. dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of postproduction crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 12 Next categories, which honor innovative marketing communications . Each show in the AICP Awards Suite is housed in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators.